February 22, 2020

News, products, marketing and merchandising tips for the
front end of community pharmacies

* Gabe's Tips: *

Stop sneezing money away

The allergy season is on its way! Do you stock one or more private labels of cetirizine 10 mg HCI tablets? Be aware that your wholesaler's private label more than likely has the correct retail price, allowing you a respectable profit margin. However, the cetirizine from a different source will have a price way under the suggested retail for its private label. Remember, private label retail pricing has little to do with cost, but instead is based on the brand's retail. Check your pricing today; you may be giving dollars away!

Imagine yourself on the beach

According to the popular web travel site Start the Adventure, the peak period for Spring Break is in March! Today, update and fill your sunglasses rack(s), stock up on sunscreen, sunburn relief products and lip balms. There are few other things you should stock up; just use your imagination.

National Foci

Here are a few topics that you will want to merchandise for and mention on your digital media. March is National Nutrition Month, Colorectal Cancer Awareness month, and the fourth week of March is National Poison Prevention Week. The third week is International Brain Awareness week which is an excellent time to promote your nootropic supplements, like Omega, fish oils, Ginkgo Biloba, and resveratrol.

Do well with wound care

The month of March merchandisers refreshes their cough, cold, and allergy sections along with updating the first aid sections and wound care. If you have a first aid section that is 12ft long, you will want to consider downsizing to 8ft or finding room to expand by adding a 4ft section of wound care. Wound care has a very respectable profit margin and is a section that does well with an accessible pharmacist to consult. That leaves the big box stores and some chains with a disadvantage.

Priority one merchandising

You are a born merchandiser if you can't stop pulling things to the front of the shelf and you go bonkers when you discover a crooked shelf. However, if you are a merchandiser that insists that all shelves in a planogram must be set parallel to each other, you have a slight problem, especially if your gondolas are 54" or shorter in height. Merchandising priority one, a customer must easily be able to take a product off the shelf without tipping anything. Then and only then, if you have the extra space, you can line up your shelves parallel to each other. Having your shelves all parallel to each other is a distant second priority.

Front End Resources for NCPA Members

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

Stay Connected
facebook twitter youtube  


Note: This message was distributed from an email account used for sending messages only. The inbox associated with this email account is unattended. Please do not reply to this message.

We welcome your comments at info@ncpanet.org.

National Community Pharmacists Association
100 Daingerfield Road, Alexandria, VA 22314
703.683.8200 - 703.683.3619 fax
Copyright © National Community Pharmacists Association.
All Rights Reserved.

To unsubscribe from emails like this but continue to receive important updates about community pharmacy issues, click here to manage your subscription preferences.

To unsubscribe from all NCPA emails, including alerts on developments impacting community pharmacies, click here.