February 3, 2024

News, products, marketing and merchandising tips for the
front end of community pharmacies

Reverse, reverse

We all get into a routine. Thankfully, Ground Hog Day was yesterday so don't worry about getting stuck in that routine. OTC buyers order products by working on one side of the store and making their way to the opposite end. It's funny, but as soon as you think you are running out of time, you start to go faster, and that is why items at the end of the walk get overlooked. Today, and from now on, one day of the week, let's pick Thursday, review your inventory by going in reverse. Those of you who have auto-replenishment are not off the hook. Stolen items, misplaced items, and miss-scanned items never get reorders. Start this Thursday to review and reorder missing items.

Health and Wellness Consultation Corner

Immunization season is all year round, but as respiratory virus season starts to dwindle, rebrand your immunization administration space as a health and wellness consultation area. Offer your patients or patient caregivers personalized advice on vitamins, supplements, and other wellness aids. This not only adds value to your patient interactions but also increases the likelihood of additional sales.

Shelfie-Worthy Displays

Encourage your customers to snap "shelfies" with your awesome displays. Create themed showcases like "Health Heroes" or "Wellness Wizards." This not only boosts engagement but turns your merchandise into social media sensations, attracting new customers and adding to your profits.

Customer-Centric Creations

Get to know your customers and tailor your merchandise accordingly. If you have a booming baby boom in the neighborhood, curate a section dedicated to tiny tots. Personalization equals customer loyalty, and customer loyalty equals repeat business!

Imagine yourself on the beach

According to the popular web travel site Start the Adventure, the peak period for Spring Break is in March! This month, update and fill your sunglasses rack(s), stock up on sunscreen, sunburn relief products and lip balms. And while you're at it, register for the Multiple Locations Conference in Fort Myers, FL from February 28 to March 2, 2024. MLC is an NCPA experience like no other featuring our famous Shoot the Breeze© sessions and topics on leadership, staff development, industry trends and more. Plus you won't have to imagine being on a beach, you can actually be there!

* More from Hamacher Resource Group *

Monthly Retailer Category Tips—Eye & Ear Care

Stay up to date with the developments in the eye & ear care category so you can advise your patients on product availability. Read more...

Front End Resources for NCPA Members

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you.

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