October 7, 2023

News, products, marketing and merchandising tips for the
front end of community pharmacies

For this edition of Profit Makers, we gladly welcome back former NCPA Front-end guru Gabe Trahan to share his insights.

price tag

Price your products right

I was in a chain store this week, straightening their greeting cards. I noticed that the store was using four different floor displays! All but one looked nearly untouched. I saw that the three nonproducing displays' items were not priced! The next time I go in, I will be sure to point out that they screwed up. Fellow merchandisers make it a point that every product on display is priced correctly with the correct retail.

rabbit out of a hat

Discover the magic of displays for cross merchandising

Floor and counter displays are excellent for cross-merchandising and encouraging impulse and companion sales. The best example: vitamins in the allergy, cough, and cold area. For this reason, merchandisers also need to check with their wholesalers for any display that makes good sense for their stores. However, if you are a merchandiser/store owner who loves cross-merchandising, then the 2023 NCPA Annual Convention is your field of dreams. It's no secret that many exhibitors at this year's NCPA trade show will have a number of displays, many with show deals! Tip: Before you sign on the dotted line, determine who is paying for the freight!

Retail riches from trade show deals

When you buy from a trade show, there is a good chance you will get a discount. THAT DOESN'T MEAN YOU HAVE TO REDUCE THE RETAIL! Sorry for screaming. Also, remember that the deal is mostly a one-time deal, meaning your profit margin will change when you reorder! Start pricing from day one with your regular retail.

Orlando at night

Ready to give your pharmacy a makeover that matters?

Join me at the 2023 NCPA Annual Convention in Orlando on Saturday, October 14 at 8:30 a.m. and discover the secrets to remodeling your pharmacy for real growth. Learn why it's not just about paint and flooring, but marketing, goals, and customer acquisition. Don't miss out on revitalizing your pharmacy and mindset! It's not too late to register.

I hope to see you at my CE!


Front End Resources for NCPA Members

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you.

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