July 8, 2023

News, products, marketing and merchandising tips for the
front end of community pharmacies

Skincare Salutations

July is the month that merchandisers are asked to update the Skincare section. While you are at it, you may want to move it. Yikes! Yep, if you have a robust greeting card section, you will find that women purchase over 90% of the cards. Placing haircare and skincare near the cards may make a nice new and profitable home for skincare.

Clip strips for your lips

Speaking of UV protection. Make sure to stock up on lip balm that offers both moisturizing and SPF protection! This is an excellent time to break out the "clip strips." A clip strip attached to every other endcap with a high-end lip balm makes great merchandising sense.

P.S. Don't forget to use highlighter or signs for your sunglasses if they offer UV protection.

Smiles Over Sales

Our brains process pictures faster than words. A sign with a photo of a person with a big smile is more effective in getting people's attention than a sign that reads "Sale!" Additionally, our brain has a special space for understanding numbers. At times numbers shown as a price can be taken as a warning more than encouragement. Example: "Rollator $69.99" can be scary to some people. It seems like a lot of money. A sign with a photo of a person smiling using a rollator with the words "Stylish, easy-to-use Rollator that easily folds and fits in most car trunks" will easily outperform the "hey, this is $69.99" sign.

P.S. The price is not on the sign; it is on a string tag tied to the Rollator. Go ahead and give it a try.

Make a note with masking tape

Use a small piece of masking tape to mark the date when an endcap, floor display, and or counter display was first used on the sales floor. If it hasn't produced any sales in 2 weeks, then relocate it or take it completely down. If sales slowly start to go down, give it 2 more weeks by relocating it.

See you in October!

Want more tips than the few we send each month? Join us in Orlando, October 14-17. NCPA's Annual Convention registration is now open! Sign up today and reserve your hotel room before they sell out.

* More from Hamacher Resource Group *

Monthly Retailer Category Tips — Feminine Care

There are opportunities in the feminine category if you know where to look for them! Read More...

Front End Resources for NCPA Members

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you.

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