May 6, 2023

News, products, marketing and merchandising tips for the
front end of community pharmacies

first aid

Update your OTCs

The month of May is typically when the First Aid and Footcare sections are reset, and the month of June is Feminine Care and Family Planning. When it comes to First aid, look to add all-natural remedies and expand wound care. When it comes to Feminine Care, remember that some items may only come in case quantity. If that is true for you, consider cutting out a slower selling item to make room for a full case of a better selling product. Remember, items stored in a backroom tend to be forgotten.

wrist brace

Brace your pharmacy

Braces, knee, wrist, etc., category is often misunderstood; at times, braces are found merchandised near the DME; other times, they are next to the leg health section. They've even been found on a wall near the checkout counter. The best placement for braces is near the first aid section. If you display the braces on the wall, leave enough room to cross merchandise arnica cream, arnica tablets, ice packs treatments, and elastic bandages.


Celebrate moms and local community

Mother's Day is May 14. A carnation given at checkout would be a nice community pharmacy touch. Check with your local florist if they are game to partner up in a flower give away until supplies last promoting your store and the florist.

Show me the money

May and June are popular months for hosting many graduations, weddings, and anniversaries. Make it easy for customers to find your money gift cards and cards with a money slot for the generation who will want to send a personal check.

May is for Mental Health Awareness

Create an end cap to promote self-care this month. Include skincare products, candles, coloring books, fidget toys and any other items you carry in your store that create a sense of calm for your customers.

* More from Hamacher Resource Group *


Monthly Retailer Category Tips — Vitamins & Dietary Supplements

Capitalize on popular products and those trending with shoppers to drive sales in your store. Read More...

Front End Resources for NCPA Members

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you.

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