April 1, 2023

News, products, marketing and merchandising tips for the
front end of community pharmacies

April Fools' Day Gift

Chairman of the NCPA Board of Directors, Jeff Harrell, CEO of the Cascadia Pharmacy Group in the Northwest offers up this clever design that he has used to attract new customers. It is his gift to you. Do you have something you'd like to share with other pharmacy owners? Send it to us at info@ncpa.org

Debit or Credit?

Do you know what it costs you to process a debit card transaction vs. a credit card transaction? For most pharmacies, there is a total sale figure above which one or the other is better for you… below that amount, the opposite is true. Do you know yours? Does your staff know which way to process it when there is a choice? Check out your processing fees and determine when you do better with debit vs. credit. Chairman Harrell shared this tip at the NCPA Multiple Locations Conference during one of NCPA's Take 5! programs.

Last Year for Easter...

We're certain you are using the great notes you took last year about Easter sales to shape what you are doing this year. Right? Better now than never! Remembering how holiday sales were from one year to another without writing a few things down is pretty much a crapshoot. Knowing how many medium metallic pink chocolate bunnies you sold 11 months ago can be tricky. Here is a blank Easter Sales worksheet for you; to update the one you used this year.

Baskets for Easter Goodies

You've heard this before, most people are terrible jugglers. For that reason, you should have clean shopping hand baskets in at least two places in your store; one to the left of the first end-cap that customers see while entering your store and the other stack near the pharmacy area. If you have enough for three stacks, add one stack near an end-cap located in the middle of the store. Also, relocate some baskets near your Easter candy. Here is where you do not want your hand baskets: on or near the checkout counter; that is where customers leave them when they are done shopping. The other place not to put baskets is alongside the entrance door. Very few people, if any, look backwards when they enter a store.

* More from Hamacher Resource Group *

Monthly Retailer Category Tips — First Aid

The first aid category covers diverse needs. Here are some considerations of areas to highlight as you refresh the department. Read More...

Front End Resources for NCPA Members

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you.

Stay Connected
facebook twitter youtube  


Note: This message was distributed from an email account used for sending messages only. The inbox associated with this email account is unattended. Please do not reply to this message.

We welcome your comments at info@ncpa.org.

National Community Pharmacists Association
100 Daingerfield Road, Alexandria, VA 22314
703.683.8200 - 703.683.3619 fax
Copyright © National Community Pharmacists Association.
All Rights Reserved.

To unsubscribe from emails like this but continue to receive important updates about community pharmacy issues, click here to manage your subscription preferences.

To unsubscribe from all NCPA emails, including alerts on developments impacting community pharmacies, click here.