March 4, 2023

News, products, marketing and merchandising tips for the
front end of community pharmacies

travel tips

Show Me travel tips

Spring break vacations are right around the corner. This month, create an endcap or another section of the pharmacy dedicated to travel items. Sound overwhelming? It's not. You've likely got 80% of what you need already in your store. Watch the fourth episode of Show Me: The Vaccine Episodes, to find out what items to include and how to capture the attention of your traveling clientele.

Spring cleaning

Pick a weekend this month to do a thorough cleaning of the inside and outside of your store. Pay particular attention to the areas that aren't routinely tidied. Dust off shelves, light fixtures, and baseboards. Walk around outside to look for cracks in the pavement or the paint on the walls. It's the little things that count and if they're neglected too long, your customers will notice.

Mark your calendars

Daylight savings begins March 12. Be sure to change any automatic timers for lights, music and security. If you have an electronic sign in front of your store that displays the time, make sure to adjust that too. Be a step ahead before we spring forward.

Easter basket central

Easter egg hunts are fun, but hunting for Easter items around your store isn't. Help the Easter bunnies of your community fill their baskets by placing signs next to items that would make perfect gifts. Think candy, lotions, candles, lip balms and more. Want to get creative? Make your own Easter baskets for customers to grab and go when they come to pick up their medications.

Take The Next Step

Join NCPA's former front-end extraordinaire, Gabe Trahan, from April 1-2, 2023, in Charlotte, N.C. for the Pharmacy Ownership Workshop where he'll answer any question you have (and some you don't realize you have) in a special non-CE session titled The Next Step. Hear from Gabe himself about why you should attend OW or attend again if you've already been, then register right after.

* More from Hamacher Resource Group *

Monthly Retailer Category Tips — Hair Care

Promote hair care products online and in-store to bring attention to unique offerings at your store. There is an important trend developing — skin care ingredients are making their way into hair care products. Read More...

Front End Resources for NCPA Members

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you.

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