September 10, 2022

News, products, marketing and merchandising tips for the
front end of community pharmacies

Gabe will be in KC!

Would you like 51 high impact, low-cost tips to improve your front-end image? Join Gabe Trahan in Kansas City at the NCPA Annual Convention as he rapid-fires more than 50 quick and easy-to-implement tips to improve your front-end sales. You're going to want to bring a pen and paper for this one — you won't stop writing down these great ideas!

Suggested Reading

It's not that your advertising is failing, per se. But maybe, just maybe, it could be reaching a wider audience and bringing in more business. Especially if you took advantage of Google Local Service Ads (LSA). LSA is a newer type of ad offered by Google for service-based businesses. It's designed for businesses that provide local residential services, such as plumbers, locksmiths, and HVAC companies. The goal of LSA is to help customers find 'safe' local businesses quickly and easily. Here's everything you need to know about LSA... Read More...

Avoiding a Spooky Halloween

We say it around every holiday... take notes! We try to make it easy for you with checklists to fill out each year and review before next year. Do you have notes from last Halloween to revisit? Here is our Halloween Checklist you can use this year.

* More from Hamacher Resource Group *

Monthly Retailer Category Tips — Cold & Allergy

With 50 million sufferers in the U.S. and millions more worldwide, allergies are the 6th largest cause of chronic illness. The fact that allergy is the number two subcategory within independent pharmacy illustrates there's no longer twice-a-year seasons of suffering for those with allergies, rather it's year-round. What to do? Read More...

Front End Resources for NCPA Members

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you.

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