July 2, 2022

News, products, marketing and merchandising tips for the
front end of community pharmacies

Designs for Health

Our front-end guru Gabe Trahan has retired leaving a legacy of great tips and ideas that will be useful for years to come. We will continue to share Profit Makers with you including new content as well as reminders from Gabe's past prodding. The front-end overhaul section of the NCPA website has a tremendous number of useful pictures, worksheets, and other easy to use resources to help you grow your business. Take a look around.

Growth is a Team Sport

One huge benefit of attending the NCPA Annual Convention is picking up tips and solving problems with peers from around the country. That doesn't only apply to pharmacy owners. Pharmacy technicians, services support staff and front-end managers can find and bring back great information that will improve your store operations. That is why NCPA will have programming and networking opportunities for all types of team members, and why we have special registration rates for you to bring them. Check it out.

Not an Odd Couple

If you have a robust greeting card section, you will find that women purchase over 90% of the cards. July is the month that merchandisers are asked to update the Skincare section. Placing haircare and skincare near the cards may make a nice new and profitable home for skincare.

Look for the Highlights

Many customers are looking for skincare with added UV skin protection, particularly with broad-spectrum SPF. Here is a way to help them find it. Grab your favorite yellow highlighter and highlight all the shelf tags of products containing a form of SPF. Put up one or two signs reading something like "Looking for extra skin protection? Look for the yellow tag." Cross merchandise your sunscreen in the skincare department; there are some skincare products that have AHA (alpha hydroxy acid) that may increase skin sensitivity to sunburns. Promote it on your social media.

P.S. Don't forget to use highlighter or signs for your sunglasses if they offer UV protection… and your clip strip of UV protection lip balms.

Aches and Sales

July is also the time to stock up on your hot and cold therapy section. Actually, it should be sections (plural). Along with your traditional pain relief category, you will need to cross merchandise the products near the brace department. At this time of the year, you need an endcap with instant cold packs, ice bags, heating pads, instant heating packs, arnica ointment, and cryotherapy for muscles in both spray and cream.

Are Your Eye Products Visible?

In addition to UV Safety Awareness Month, July is Healthy Vision Month. Consider this a reminder to evaluate your eye-care category. The planogram often has a section with pegged items near the top with a shelf over the peg. This doesn't always look good, especially for fixtures 54" or shorter in height. Consider dropping down from a 4ft set to a 3ft set, do some customizing, and remove the top shelf.

Thank you for being a member of NCPA and see you in October!

Designs for Health

Front End Resources for NCPA Members

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you.

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