June 4, 2022

News, products, marketing and merchandising tips for the
front end of community pharmacies

Designs for Health

Our front-end guru Gabe Trahan has retired leaving a legacy of great tips and ideas that will be useful for years to come. We will continue to share Profit Makers with you including new content as well as reminders from Gabe's past prodding. The front-end overhaul section of the NCPA website has a tremendous number of useful pictures, worksheets, and other easy to use resources to help you grow your business. Take a look around.


Too much hygiene?

In the month of June, merchandisers are asked to update the Feminine Hygiene department. There are items in Feminine Hygiene that are shipped only by case, forcing you to either crowd the shelves or place overstock elsewhere. If this happens to you, consider choosing a smaller planogram size while maintaining the same shelf space. Note: Feminine Hygiene is a highly price-sensitive category. Check with your wholesaler to see what options you have to be more competitive in this Feminine Hygiene category.

Old Glory

Flag this for follow-up

We always suggest folks look at the outside of their store with fresh eyes. June 14th is Flag Day. A nice new crisp American Flag would be an excellent addition for curbside appeal. People passing by your store will appreciate seeing Old Glory. The new flag will come in real handy for a grand 4th of July celebration.

The universal gift

June is a popular month for hosting many graduations... weddings and anniversaries, too. Make it easy for customers to find your money gift cards. There is no doubt that prepaid gift cards will be a hot commodity; however, there is still a generation who will want to send a personal check.

Father's Day

For you Dad

Whether you are promoting health-related gifts or coffee mugs for Father's Day, you need to refresh your displays; relocating them would be even better. Set a schedule to devote 45 minutes to add a sparkle to your gift department, and that doesn't mean having a sale. Display 1lb box chocolates closer to the greeting cards section. Tip: Some 1lb box chocolates slip in nicely vertically in a greeting card pocket. In the last days before the holiday, straighten the card section at 10 am, 2 pm, and 4 pm. Today, click here to download the free Father's Day Sales Worksheet.

hasta luego

For the travelers among us

Masks are coming off, and traveling is taking off. People are flying, cruising, and vacationing. Where there is travel, there will be some motion sickness. Motion sickness remedies will soon be a hot commodity. Build your summer travel end-cap with sun care, and don't forget to cross merchandise motion sickness remedies and lip balms.


Products shouldn't become old friends

Does a particular pair of sunglasses catch your eye each time you walk by your display rack? If so, it has probably been around too long and perhaps it is better suited to be in your Halloween costume offering in the Fall. People clearly don't want to buy that pair and unattractive sunglasses won't sell even if you cut the price in half. If Halloween isn't an option, consider donating them, but don't give them a forever home.

Front End Resources for NCPA Members

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you.

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