October 23, 2021

News, products, marketing and merchandising tips for the
front end of community pharmacies

* Gabe's Tips: *

Sign me up for CBD

November is the month that merchandisers are asked to update the Pain Relief section. This year in the section, make your goal to place signs that promote your CBD line. Run a sales report and remove the six slowest moving pain relief items in the category and replace them with signs promoting your CBD. This is a great way to increase CBD awareness without having to cross-merchandising product. There is no worry about theft; people don't usually steal signs. The best sign would include a photo of the CBD product and this message, "Ask our pharmacist about CBD." Do not put the price of the CBD on the sign! For valuable information concerning CBD, go here.

Sell it, don't eat it

Take the time today to prepare for the day after Halloween, which is a Monday. (You know how nuts a Monday can be!) Decide now what you want to do with non-Halloween candy items. If this is the second year in a row that you put the same non-candy items in storage, you will want to clear it out at 50% off on Monday. If you have a large amount of Halloween-themed candy to sell on Monday, place the candy at "Buy 1 and get the 2nd one Free!" If a few customers claim they only want one, let them have one at 50% off. On Monday, merchandise the product you are mostly concerned about to the eye-level shelves.

A tisket, a tasket

A well-placed handbasket can increase sales by 10% or more. Keeping the baskets clean and hand sanitizer for customers to use is paramount. Place the first stack of baskets near the first endcap that a customer sees while entering the store. Fill a highly visible endcap towards the center of the store with baskets (no need for shelves). Now is a good time to order more baskets; they will come in handy for the gift-giving holidays.

NICE work, here's your reward

I sure would like to see you recognized for your skill and hard work! I'm betting you have played an important role in a marketing campaign, store promotions, or local event to connect with your customers. Enter the 2022 NICE AWARDS sponsored by RedSail Technologies and see if you will be chosen as one of the best of the best. I wish you the best of luck!

Are you creating health?

Weight Control and Healthy Aging are the buzzwords we hear more often; the two go hand in hand. The trend for pharmacies marketing themselves as a Wellness Center is moving away from merchandising candy and focusing more on healthy alternatives. In November, stores are asked to update the historically slow-moving department of weight control. Many merchandisers ignore the weight control department (I was guilty of this). We all have to be proactive and change with the times. Consider adding a shelf of healthy snacks and or supplements that support healthy eating. For supplements, start with Vitamin D/K, Omega 3, CoQ10, and Magnesium Glycinate. For snacks, look into an all-natural meal replacement bar. If you or someone in your pharmacy staff would like to learn more about lifestyle and weight management, click here.

Front End Resources for NCPA Members

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpa.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

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