November 4, 2017

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* Recognition for Making Your Pharmacy NICE-R *

Nominate Your Store for a NICE Award

The NCPA Innovation Center is looking to spotlight the best of community pharmacy branding and marketing. Winners will be featured in the March 2018 issue of America's Pharmacist® magazine. Nominations are being accepted for these eight different award categories:

  • Best External Remodel
  • Best Internal Remodel
  • Best End-Cap
  • Best Exterior Sign
  • Best Social Media Campaign
  • Best Advertising/Marketing Promotion
  • Best Public Event
  • Best Customer Convenience Improvement

The deadline for entries is Dec. 1, 2017. You can access more information and the 2018 NICE Awards Entry Form at:

* TIPS From NCPA's Front-End Guru, Gabe Trahan *

It's Time to Talk Holiday Cards

Traditionally, you will see boxed cards start to sell earlier in the holiday season than single cards as people who purchase a boxed card assortment tend to plan ahead. Conversely, boxed cards will slow in sales later in the season; single cards will sell right up until closing time the night before the actual holiday. How's your inventory? This One-Pager Tip from Gabe reviews the secrets to profitably inventorying and selling boxed and single holiday cards. Read it today and get your holiday cards out on the shelf if they aren't already...Christmas will be here before you know it!

Do This One Task Today to Get Ready for the Holidays

Set the employee schedule for November, December, and January. Keep in mind that the day after Thanksgiving is the last Friday of the month and there is a good chance the pharmacy will be busy. Consider bringing in extra staff to help with drop-offs and pick-ups. Christmas and New Year's Day are on a Monday. Many will be wishing for the Saturday before and/or the Tuesday after off. Now is a good time to review your call-in sick policy.

Get Ready for the Great American Smokeout

The Great American Smokeout is Thursday, Nov. 16 — a great reason to promote your pharmacy's selection of smoking session products and show how committed to healthy living your pharmacy is. Create a counter display of nicotine gum and add a sign; don't forget the sign for any behind-the-counter products. Offer written material and tips that may help individuals quit, along with a list of local support groups; place this information on your website and social media accounts this weekend. Consider offering a small reward for anyone who quits — this could be a one-time discount on OTC items after the first month of quitting, or a gift certificate from your store.

You can access information, statistics, and resources about the Great American Smokeout from the American Cancer Society and pharmacist-specific resources from the Centers for Disease Control and Prevention.

Small Business Saturday is Nov. 25 — Free Images from NCPA

Small Business Saturday was founded seven years ago to help small businesses get more exposure during one of the biggest shopping weekends of the year — Thanksgiving weekend. NCPA has created free social media images (member login required) to help small business community pharmacies get the most out of Small Business Saturday Nov. 25 and thank their customers for shopping small. Plus, you can create custom downloadable materials for your pharmacy via American Express' website.

Start the New Year With New Profits

NCPA's Your Daily Pharmacy Planning Guide features 365+ tips and reminders, just waiting to be put into action and waiting to make your life a little less stressful and lot more profitable in 2018. Order your copy of the 2018 Daily Pharmacy Planning Guide for only $29.95 for NCPA members (includes shipping) via NCPA's website or by calling 1-800-544-7447 (Guide runs December 2017 through January 2019). Your 2018 profits will thank you!

* Front-End Marketplace Vendor of the Month *

Free Shipping on American Provenance Deodorants

American Provenance's all-natural deodorants, personal care, and baby products are in style with the greater shift toward all-natural/organic living. Their deodorant line-up is scented with essential oils to create blends like "Pinups & Paramours" (coriander, mandarin, tangerine) and "Shotguns & Shenanigans" (peppermint, cypress, eucalyptus). Made without any metals, chemicals, preservatives, artificial flavors, colors, fragrances or ingredients, you can count on American Provenance deodorants to catch your customer's eye and turn into sales. Order today through Front-End Marketplace and get FREE SHIPPING. Plus, get added to American Provenance's online store locator.

NOTE: Front-End Marketplace is now easier to use with embedded webforms to place orders from any device.

* More From Drug Store News and HRG *

Supplement Use at an All-Time High

The latest results from an annual survey on dietary supplements revealed an all-time high for supplement usage among U.S. adults, with 76 percent reporting they consumed dietary supplements, up five percentage points from last year's results. Read more...

Home Health Care and Community Pharmacy: Perception vs. Reality

Some pharmacies have the perception that they need a full 24 feet of wall space to start a home health care department. That's not the case. Use as much space as you have available to carry those items that will be of most use to your customer base. Make it obvious that even though there are products you don't have in the store, you can get them quickly, often the next day. Read more...

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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