News, products, marketing and merchandising tips for the
front end of community pharmacies
* TIPS from NCPA's Front-End Guru, Gabe Trahan *
Halloween Safety Begins in Your Own Pharmacy
Take time to review your policies on allowing people with masks to enter your store, and add a sign to your entrance door ("Happy Halloween! Please remove your mask before entering our store."). Consider posting a notice that large bags must be left at the register. Check exterior lighting by all doors and parking areas. Consider turning exterior lights on before dusk. At closing, leave the store as a team.
Prepare Now for November's American Diabetes Month
November is bursting with sales opportunities for Diabetes Month, and the time to prepare is now:
Identify and sign all sugar-free items in your store; look to add to your offerings by bringing in sugar-free chocolates and/or snacks.
Place a sample of a shoe for diabetics in your foot care section and display diabetic socks as well.
Feature a multivitamin tailored for diabetic needs at all pick-up counters. Don't forget the signs!
Consider running the following promotions: Receive two free pairs of diabetic socks with the purchase of a pair of diabetic shoes. If you do not carry shoes, offer one pair of diabetic socks with the purchase of a multivitamin. Or, receive a free tube of hydrating diabetic cream with the purchase of a pair of socks and a multivitamin.
You could put together a trick-or-treat bag of goodies for diabetic patients and hand them out Halloween weekend – anything sugar-free would be appreciated, as would samples of vitamins and/or skin creams.
Get 'Em While They're Hot
NCPA's Your Daily Pharmacy Planning Guide features 365+ tips and reminders, just waiting to be put into action to make your life a little less stressful and lot more profitable in 2018. Order your copy of the 2018 Daily Pharmacy Planning Guide for only $29.95 for NCPA members (includes shipping) via NCPA's website or by calling 1-800-544-7447 (Guide runs December 2017 through January 2019). Guides will be shipped in November. Your 2018 profits will thank you!
* Front-End Marketplace Vendor of the Month *
Take Advantage of a Special FREE Product Offer from Healing Tree This October
Healing Tree offers skin care products made from unique combinations of natural products and safe pharmaceutical ingredients designed for eczema, psoriasis, muscle soreness, and more. With the skin care line and Healing Tree's selection of natural pet products, they have something for all of your patients. Order during October through Front-End Marketplace and get a FREE travel size product with each full-size product! Healing Tree also offers free shipping on orders over $50.
NOTE: Front-End Marketplace is now easier to use with embedded webforms to place orders from any device.
* Recognition for Your NICEst Efforts *
Nominate Your Store for a NICE Award
The NCPA Innovation Center is looking to spotlight the best of community pharmacy remodels, branding and marketing. NICE Award winners will be featured in the March 2018 issue of America's Pharmacist. Nominations are now being accepted for these eight different award categories:
Best External Remodel
Best Internal Remodel
Best Exterior Sign
Best Social Media Campaign
Best Advertising/Marketing Promotion
Best Public Event
Best Customer Convenience Improvement
The deadline for entries is Dec. 1, 2017. You can access more information and the 2018 NICE Awards Entry Form at: www.ncpanet.org/NICEawards.
Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!
This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at firstname.lastname@example.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.
"Profit Makers" is produced by NCPA in collaboration with Drug Store News
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