October 07, 2017

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS from NCPA's Front-End Guru, Gabe Trahan *

4 Quick & Easy Ways to Boost Profits During Flu Season

  • Put a good tip list for flu survival on your website and share it on social media. Indicate that patients can pick up flu prevention & relief items at your pharmacy (create end-caps for each).

  • If you are giving immunizations to younger kids, have superhero, Barbie or other children's Band-Aids on hand to take the sting out — particularly brands you carry in your front end.

  • Every employee should remind customers that your pharmacy offers flu shots. Conversely, every flu shot patient should be told how easy it is to transfer prescriptions to your store. (Think about it: If you give 200 flu shots a season, chances are good that not all 200 individuals fill their prescriptions at your pharmacy.)

  • Flu season is a great time to remind people about your delivery services. When delivering Tamiflu, see if they need any OTCs (lozenges, cough syrup, Pedialyte, etc.).

Increasing Your Vitamin and Supplement Sales

Every fall and winter there is an increase of the number of people turning to vitamins and supplements to get them though the busy holiday season and the change in weather. Boost your inventory and create signs focusing on your recommendations for the following: multivitamin with iron; multivitamin without iron; omega-3; vitamin D; vitamin C, sugar-free C and time-release C; B-complex; vitamin B12; Echinacea; and zinc lozenges. During this time of year, people are looking for support in dealing with low energy, stress, and the threat of catching a cold. Make sugar-free and/or gluten-free vitamins and supplements easy to buy. Have shopping baskets, handheld magnifying glasses, and plenty of light in and near your vitamin sections.

Start 2018 Off on the Right Foot

NCPA's Your Daily Pharmacy Planning Guide features 365+ tips and reminders, just waiting to be put into action and waiting to make your life a little less stressful and lot more profitable in 2018. Pre-order your copy of the 2018 Daily Pharmacy Planning Guide for only $29.95 for NCPA members (includes shipping) via NCPA's website or by calling 1-800-544-7447 (Guide runs December 2017 through January 2019). NCPA Annual Convention attendees can pick up a copy of the Guide for the low price of only $20 — but you have to be at the convention to get it. Guides will be shipped in November.

* Front-End Marketplace Vendor of the Month *

Take Advantage of a Special FREE Product Offer from Healing Tree This October

Healing Tree offers skin care products made from unique combinations of natural products and safe pharmaceutical ingredients designed for eczema, psoriasis, muscle soreness, and more. With the skin care line and Healing Tree's selection of natural pet products, they have something for all of your patients. Order during October through Front-End Marketplace and get a FREE travel size product with each full-size product! Healing Tree also offers free shipping on orders over $50.

NOTE: Front-End Marketplace is now easier to use with embedded webforms to place orders from any device.

* Get Some Recognition for Your NICEst Efforts *

Nominate Your Store for a NICE Award

The NCPA Innovation Center is looking to spotlight the best of community pharmacy remodels, branding and marketing. NICE Award winners will be featured in the March 2018 issue of America's Pharmacist. Nominations are now being accepted for these eight different award categories:

  • Best External Remodel

  • Best Internal Remodel

  • Best End-Cap

  • Best Exterior Sign

  • Best Social Media Campaign

  • Best Advertising/Marketing Promotion

  • Best Public Event

  • Best Customer Convenience Improvement

The deadline for entries is Dec. 1, 2017. You can access more information and the 2018 NICE Awards Entry Form at: www.ncpanet.org/NICEawards.

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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