September 23, 2017

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS from NCPA's Front-End Guru, Gabe Trahan *

Halloween Sales Worksheet

The most successful merchandisers take the best notes—before, during, AND after the holiday. Start jotting down your sales and inventory hits and misses in the new Halloween Sales Worksheet. Be sure to mark progress after the holiday on Nov. 1, too.

Start Planning for Breast Cancer Awareness Month

October is right around the corner. It's time to start planning your Breast Cancer Awareness Month promotions. Here are a few easy ideas:

  • Ask staff to dress in pink one day in October. Post a photo on your social media accounts

  • Provide pink ribbons for staff to wear all month long, and have some on hand at each register to give out to customers.

  • Utilize your store windows to promote awareness and your store's activities.

  • Change the background color of your website homepage and/or Facebook profile and cover photos to pink.

  • Offer to donate a percentage of sales on any pink items purchased in your store (think creatively) to a breast cancer charity. Find reputable breast cancer organizations at

Send me your photos ( promoting Breast Cancer Awareness Month — end-caps, windows, websites, or the entire store! I'd love to see what's working in your pharmacy.

* Special Resources Just for Profit Makers *

Pre-Order Your 2018 Daily Pharmacy Planning Guide

Start 2018 off on the right foot — NCPA can help with Your Daily Pharmacy Planning Guide. This planner features 365+ tips and reminders, just waiting to be put into action and waiting to make your life a little less stressful and lot more profitable in 2018. Pre-order your copy of the 2018 Daily Pharmacy Planning Guide for only $29.95 for NCPA members (includes shipping) via NCPA's website or by calling 1-800-544-7447 (Guide runs December 2017 through January 2019). NCPA Annual Convention attendees can pick up a copy of the Guide for the low price of only $20 — but you have to be at the convention to get it. Guides will be shipped in November.

* Front-End Marketplace Vendor of the Month *

Looking for a Unique Add for Your Front End? Try These Compression Stockings (Free Sample!)

This fall, add some fashion to your compression section with Celeste Stein Designs. This light compression hosiery line doesn't require professional fitting or billing so it is easy to add to your front end. Be sure to request a free sample for yourself so you can talk about how great your legs feel and show off the designs. Order today from the Front-End Marketplace.

* More from Hamacher Resource Group *

New Items Categorized in Digestive Health

HRG has relocated motion sickness products from the Pain Relief category to Digestive Health. This move aligns both national trends and manufacturer recommendations for placement. These items are now positioned near other stomach remedy products and you should place them within the category as quickly as possible. Read more...

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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