September 9, 2017

Produced in collaboration with Drug Store News


News, products, marketing and merchandising tips for the
front end of community pharmacies


* TIPS from NCPA's Front-End Guru, Gabe Trahan *


Halloween Sales Worksheet

The most successful merchandisers take the best notes—before, during, AND after the holiday. Start jotting down your sales and inventory hits and misses in the new Halloween Sales Worksheet. Be sure to mark progress after the holiday on Nov. 1, too.


Which Is the Trick and Which Is the Treat?

Are we tricking ourselves by holding onto old seasonal habits? It's time to take a good look at the customer traffic and revenue that Halloween brings into your store. Ask yourself: do costumes and candy make me money? Do these seasonal items fill a need and keep the customers out of your competition's stores? Would candy sales suffer if you didn't sell costumes? The latest One-Pager Tip from Gabe examines when it may be time to re-evaluate your seasonal section and how you can determine what works best for your store.


Timely Reminders

  • Keep a copy of your main competitor's Halloween sales events. Start collecting their flyers and circulars and take notes on how their sales affect yours.

  • Placing your Halloween candy inventory order? Cut back on too many varieties of candy and instead focus on top sellers.

  • Are you and your staff reminding every customer that you offer flu shots? Don't forget the delivery driver.



* Special Resources Just for Profit Makers *


Pre-Order by Tuesday to Save on Your 2018 Daily Pharmacy Planning Guide

Start 2018 off on the right foot—NCPA can help with Your Daily Pharmacy Planning Guide. This planner features 365+ tips and reminders, just waiting to be put into action and waiting to make your life a little less stressful and lot more profitable in 2018. Pre-order your copy of the 2018 Daily Pharmacy Planning Guide by Sept. 12 at a SPECIAL SALE PRICE of only $24.95 for NCPA members (includes shipping) via NCPA's website or by calling 1-800-544-7447 (Guide runs December 2017 through January 2019). NCPA Annual Convention attendees can pick up a copy of the Guide for the low price of only $20—but you have to be at the convention to get it. Guides will be shipped in November.


Looking for a Unique Add for Your Front End? Try These Compression Stockings (Free Sample!)

This fall, add some fashion to your compression section with Celeste Stein Designs. This light compression hosiery line doesn't require professional fitting or billing so it is easy to add to your front end. Be sure to request a free sample for yourself so you can talk about how great your legs feel and show off the designs. Order today from the Front-End Marketplace.


Continue Your Front-End Merchandising Education With NCPA

We have some great front-end programming in store for you at the upcoming NCPA 2017 Annual Convention. Click here to see more in-depth program descriptions and to register to attend.

Friday, October 13
Front-End Profit Building Seminar, sponsored by Good Neighbor Pharmacy
NCPA’s premier all-day, front-end program. You will walk away from this intensive seminar ready to improve your business and your bottom line with tactics and tools for building an implementation team; creating pharmacy curb appeal; OTC best-sellers; inventory; private label; marketing; and best practices in selling gifts, cards and seasonal items. Learn more here.

Saturday, October 14

  • Bigger than Band-Aids: Revenue-Building Opportunities in Wound Care

  • Bridging the Gap from Rehab to Home

  • Filling the Holes in Whole-Patient Care: Front-End Niches for Wellness, Anti-Aging and More

Monday, October 16

  • All About Your Business: Front-End Marketplace Opportunities Breakfast


Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.


"Profit Makers" is produced by NCPA in collaboration with Drug Store News




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