July 20, 2019

News, products, marketing and merchandising tips for the
front end of community pharmacies

* Gabe's Tips: *

Downsizing school supplies

This week I was looking at photos from a store I had visited in 2012. The photos were of a 12 ft long by 7 ft high school supply section; deep shelves and 12" hooks. I asked the manager and the store owner how well school supplies sold in their store. The answer was, "Great." But they couldn't prove it to me. None of the items, including two styles of steno pads and 29 different choices of pens, were set up in their POS system. If you are contemplating reordering schools supplies for the back to school season, I urge you to either run a sales report or at least do an inventory and compare it to purchases over the last 16 months. It's probably time to transform your school's supply section to a 4 ft home office and mailing center. If you are not sure what to put in the new open space, then let's meet at NCPA 2019 Annual Convention where we will come up with something that will generate revenue.

Top it off

Have you passed up a deal on a floor display because you simply don't have the floor space to place it? The next time an opportunity comes up for a floor display, buy it! Merchandise the product on an end-cap; display the header card on the top shelf. See an example here. (Make sure to place retail price stickers on the product!)

Stock up for the Sniffles

August is the month that most merchandisers will reset the Cough and Cold department. It's not too early to think about making room and ordering items that create companion and impulse sales. Things that you will want to add are natural remedies, immune boosters, hand sanitizers, thermometers, and facial tissue. To free up room for the product use the combination of two reports: sales reports from your POS and your wholesaler's fast movers. Both reports should list popular items by unit sales, not dollars sales. Consider removing items from the very bottom of the list.

Vocabulary Test:

There are a few terms in retail I have found that can be considered confusing, such as "turns" short for inventory turnover. It is the number of times that retailers sell and replace the items in a specific category in a year. How vital is it to have no less than one turn a year? Less than one turn a year for a department means you are not making a profit. Pat yourself on the back if you have averaged at least two turns a year.

When setting up a department, it is wise to add a double-face item (two of the same item placed on a shelf parallel to each other), preferably a private label item, to each 4 ft shelf in the set. When it comes to adding a new or forgotten item to a shelf, you can simply reset the double-faced item to a single face and voila, a space appears. Try this; I guarantee it will come in handy!

* Front-End Marketplace Vendor of the Month *

Don't wait for this WONDERful deal to end!

Skincare is in style this summer, which is why you need Haruharu's WONDER Korean Beauty Skincare product line in your store. Receive a 20% discount on initial purchase AND a free display with testers. The WONDER Skin Care product line uses patented technology that delivers active ingredients deeper into the skin core in order to preserve natural skin health. You have until August 15th to claim this deal, but don't wait!

Front End Resources for NCPA Members

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

Stay Connected
facebook twitter google+ youtube  


Note: This message was distributed from an email account used for sending messages only. The inbox associated with this email account is unattended. Please do not reply to this message.

We welcome your comments at info@ncpanet.org.

National Community Pharmacists Association
100 Daingerfield Road, Alexandria, VA 22314
703.683.8200 - 703.683.3619 fax
Copyright © National Community Pharmacists Association.
All Rights Reserved.

To unsubscribe from emails like this but continue to receive important updates about community pharmacy issues, click here to manage your subscription preferences.

To unsubscribe from all NCPA emails, including alerts on developments impacting community pharmacies, click here.