June 24, 2017

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS from NCPA's Front-End Guru, Gabe Trahan *

Time for a Quick Inventory Check

Take a few minutes today and conduct a quick check of your seasonal products: sun protection, insect repellents, poison ivy/oak remedies, children's sunglasses, first aid creams/bandages, and depilatories. Do you have enough product for the rest of the season? Remember to order products for the entire summer, not just for the week.

Fourth of July Reminders

By now, you should have your Fourth of July store hours posted on your entrance door, pharmacy counters, registers, website, social media accounts, and voicemail. Keep your signs positive and be sure to remind any delivery customers ahead of time.

Six Summer Content Ideas for Your Store's Website and Social Media Accounts

  • Tips on preventing and treating sunburns (perhaps you can recommend a good Aloe product in your store)

  • Tips on identifying poison ivy/oak/sumac (include photos) and how to find relief if you come into contact with it

  • Tips on preventing and treating tick bites (Great resource: https://www.cdc.gov/ticks/index.html)

  • Pet safety tips during fireworks season

  • The benefits of synchronizing medication to improve adherence rates

  • Local news! Improve engagement on your accounts by making local news, happenings, and facts a big part of your content.

* Front-End Marketplace Vendor of the Month *

Don't Touch Me... All-Natural Bug Spray

Annie Oakley is the Front-End Marketplace June Vendor of the Month. As only perfumery in the USA, Annie Oakley blends unique essential oils and fragrances to create top of line products. This month, we are featuring their all-natural bug spray, Don't Touch Me. The eco-friendly spray is child and pet friendly, non-greasy and clinically shown to be better than DEET. Order a 24 pack today with the code "NoBugs" to get free shipping and a tester bottle!

* More from Drug Store News and HRG *

Which Healthier-for-You Products are Boosting Retailers' Bottom Lines?

Supplements are providing the perfect complement to drug store retailers' bottom lines. Including meal replacement bars, energy shots, protein shakes and diet aids, sales of dietary supplements and nutrition-packed products across the supplement aisle continued to grow at a healthy 4.7% clip. Read more...

Innovations in Feminine Care Products Can Prompt Incremental Sales for Your Pharmacy

The Feminine Care category remains steady within the drug class of trade. If space is a concern within your store, HRG now offers a 4' x 54" Feminine Care & Family Planning Combo planogram consisting of the optimal product assortment from both categories. Here are some products to pay attention to in your feminine care department. Read more...

* Independent-Only Products You Can Recommend *

Boost Patient Interactions & Revenue with Independent Only Products

NCPA members have new access to a special membership discount on unique health care products available only through independent pharmacies. In a collaboration with Union Springs Healthcare (USH) announced last month, NCPA brings independent community pharmacy owners and staff the Companion Care Counseling® (CCC) Program developed by USH. CCC helps facilitate more productive pharmacist-patient interactions to address common health problems or side effects from existing prescription medications. This program and accompanying resources provided by USH have already been successful in hundreds of independent pharmacies at improving patient outcomes and growing pharmacy revenue. NCPA members can learn more about the program, the products, and claim their special member prices at www.ushcare.com/pharmacy-partner.

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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