April 27, 2019

News, products, marketing and merchandising tips for the
front end of community pharmacies

* We Want to Hear from You *

We Want to Hear from You

Profit Makers has a tremendous readership. Please take a minute to tell us what you like or what could be better about Profit Makers. Drop Gabe a line at gabe.trahan@ncpanet.org with your feedback, questions, photos, best advice, and recommendations. Our tips are due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. What's selling well in your store? Let us know.

* TIPS From NCPA's Front-End Guru, Gabe Trahan *

May is Lyme Disease Awareness month

According to the CDC's most recent Lyme Disease Map (2017), only the state of Hawaii reported zero confirmed incidence of Lyme disease. Take the time now to use your digital media to educate and inform people on how to identify a tick and the steps needed to take when bitten by a tick. It's wise to have clip strips of tick remover tools and tick repellents easily found in first aid and near insect repellents. For all-natural tick repellents go here and look near the bottom of the page.

May is also Allergy Awareness month

I am still seeing stores losing potential profit from their generic antihistamine sales! If you are purchasing cetirizine HCl 10 mg. other than your primary wholesaler's generic brand, more than likely the retail price is too low! Use your primary wholesaler's zone pricing for all generic OTC cetirizine. If that isn't possible, offer a 20% to 25% savings off the brand retail for the generic pricing. Check your retails today!

May 12th is Mother's Day

Do you remember how your sales were for last Mother's day? All I can remember is that it landed on Sunday! Here is a memory booster+, it will help you remember year-to-year and become a better buyer: Download our Mother's Day Sales Worksheet.

May is the start of a greeting card sales peak

Mark your calendar for when your Father's Day and Graduation cards are to be up in the racks and ready to sell. Adjust your inventory of Wedding, Anniversary and money card holders. Speaking of greeting cards, a 2019 report from Research and Markets states that "Blank is the new design trend".

May is Skin Cancer Awareness month too

Help your customers find what they are looking for and mark the shelf tags of products that offer SPF protection with a yellow highlighter. Here is a sample sign for promoting items containing SPF protection for you.

* Front-End Marketplace Vendors of the Month *

An Itch You Need to Scratch Soon

Our April sale ends soon! Get an itch for the deals our two vendors of the month are offering to help keep your customers from scratching the summer away. Annie Oakley's Don't Touch Me Outdoor Body Spray and Healing Tree's Go 'Way All Natural Insect Repellent are sure to stop pesky bugs from biting. Get 20% off and free freight on orders of $75.00 or more from either vendor (and this applies to their entire product line on the frontendmarketplace.com website!).

Coming in May for the patios near you!

One of Front-End Marketplace's newest vendors, Skeeter Screen, is offering 10% OFF and receive FREE freight with a purchase of $350 or more from May 1-June 15. Prepare for outdoor fun with these all-natural DEET-free mosquito deterrent products for every porch, patio and yard.

Front End Resources for NCPA Members

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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