April 15, 2017

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS from NCPA's Front-End Guru, Gabe Trahan *

Easter Sales Worksheet

You know you are supposed to take good notes about your Easter sales this year, but what should you write down? Download my new Easter Sales Worksheet and start writing. The most successful merchandisers take the best notes—before, during, AND after the holiday.

May is the Biggest Month of the Year

May is the new December. As far as revenue goes, May has more opportunity for out-front sales than any other month of the year. May also offers inspiration to craft your social media and website content, advertising ideas, and end-cap themes. This One-Pager Tip from 2016 is still timely and tells you how to capitalize on May's themes with greeting cards, advertising, and health-related products. Why are we posting this tip so early? Because the time to prepare for May's opportunities is NOW. Get your inventory ready!

What Can We Be Better At?

United Airlines' recent customer service flop and the CEO's insensitive initial response to the incident is a good reminder to take the time to consistently evaluate your store's customer service policies. Every community pharmacy says its best advantage over the competition is superb customer service. If this is true, then stores better make sure they have it! Call a staff meeting and use my customer service checklist to see what you are doing right and what you can improve, or add you own topics to the list.

* Unique Gift-Buying Collaboration Opportunity *

Join Front-End Overhaul's Red Shoe Posse at the Atlanta Gift Show in July & Get a Free Night's Hotel

Meet up with Front-End Overhaul's Gabe Trahan, NCPA senior director of store operations and marketing, and your peers at the Atlanta International Gift Show July 13-14 for a real-time experience on negotiating with vendors for the hottest gifts and merchandise. Gabe will lead you through the show and help you find new items to carry in your store that will add WOW to your front end. Attending the show is FREE and we worked out a special deal for a one-night complimentary hotel room for you to attend. Hurry, the hotel offer is first come, first served and ends June 2, so register today. (P.S.—you can also attend the gift show for FREE!)

* What Other Pharmacies Are Doing *

How-To Guide: Run a Seasonal Promotion

Mother's Day, graduation, Memorial Day, Father's Day—these are opportunities for you to drive customers into your store. Hartzell Pharmacy's Valentines Day promotion drove 80 in-store visits in just one day. Here are 4 tips on how you can successfully market your pharmacy for each season. Read more...

Ritzman Pharmacy Sponsors Personalized Aromatherapy Workshops

Ritzman Pharmacy earlier this week invited community members to take part in its next Ritzman Restores workshop series, where customers will create an essential oil bracelet. Read more...

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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