April 1, 2017

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS from NCPA's Front-End Guru, Gabe Trahan *

April End-Cap Ideas

  • Stress Awareness Month: stress relief items such as aromatherapy, candles, stress balls, bath salts, shower gels, teas, massage oils, vitamins, etc.

  • Allery season: natural and homeopathy allergy relief options (antihistamines, nasal sprays, and decongestants) as well as facial tissues, eye care products, and immune boosters.

  • Foot Health Awareness Month: diabetic foot health headquarters with diabetic socks, foot creams, compression stockings, and samples of therapeutic shoes.

  • Pet First Aid Awareness Month: nutritional supplements, products for wound and coat care, flea and tick prevention, etc.

Make sure all of your displays and end-caps are well-signed and well-stocked.

New Options Available for Sun Care—Are You Ready?

Sun care product choices are changing each day. Just a short time ago, the choices were tan or protect. Sun care is now skin protection, and customers are being subjected to a multitude of choices: with or without argan oil, sprays, sticks, foams, SPFs 15 through 50, titanium dioxide or zinc oxide...the list is seemingly endless. Take a minute today and brush up on the choices and benefits of the different formulas that are now available to the consumer. Many are seeking products with "multifunctional and dual functional" benefits that offer UV protection along with moisturizers and anti-aging ingredients. Buzzwords that consumers are looking for include "dermatologically tested" and "antioxidants present." Just as customers are looking for your expertise in cough & cold remedy suggestions, soon they will be asking for your recommendations for skin protection. Be ready!

Join Front-End Overhaul's Red Shoe Posse at the Atlanta Gift Show in July & Get a Free Night's Hotel

Meet up with Front-End Overhaul's Gabe Trahan, NCPA senior director of store operations and marketing, and your peers at the Atlanta International Gift Show July 13-14 for a real-time experience on negotiating with vendors for the hottest gifts and merchandise. Gabe will lead you through the show and help you find new items to carry in your store that will add WOW to your front end. Attending the show is FREE and we worked out a special deal for a one-night complimentary hotel room for you to attend. Hurry, the hotel offer is first come, first served, so register today or get more information here.

* Front-End Marketplace Vendor of the Month *

April Vendor of the Month—NovaGenesis

The Front-End Marketplace is excited to announce its first Vendor of the Month. With spring gardening and the hot summer right around the corner, it is time to start stocking NovaGenesis' Recovery Skin Relief and other specialty skincare products. NovaGenesis also has travel sizes perfect for your patients' upcoming trips. Remember, NovaGenesis and other products on the Front-End Marketplace aren't found in major retailers or wholesalers. Learn more and find an order form at http://frontendmarketplace.com/product/novagenesis-llc/.

* More from Hamacher Resource Group *

Capitalize on the Strong Performance of the First Aid Category

The First Aid category is a steady performer in independent pharmacy. Follow these tips to capitalize on recent trends and the ongoing strong performance of this department. Read more...

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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