March 18, 2017

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS from NCPA's Front-End Guru, Gabe Trahan *

Where Can I Find...

So many pharmacy owners and front-end managers ask me where to find unique products to sell in their front ends or a vendor that could create a customized vitamin/supplement line for their store. My response? Check out Front-End Marketplace! From skin care to pet care to snacks to vitamins and more, you will find the kind of niche products that your customers are looking for and most of which you cannot find through your drug wholesaler. Plus, NCPA has negotiated special discounts for you with many of these vendors, and you can try free samples of many of the products before you buy. There is something for every pharmacy on Front-End Marketplace—including yours.

Spring Cleaning Reminders

Are you sending silent messages about your store based on its appearance? A burnt-out bulb says times are tough; soiled ceiling tiles say no one cares; and dust on the shelf says you've given up. No matter what anyone's income status is, we all appreciate a well-lit store, clutter-free aisles, clean merchandise, and a genuine smile. Set a regular cleaning schedule today, if you haven't already—here are cleaning checklists for the exterior and interior of your store to help you get started.

Start a Premium Vitamin Line With These Basics

Wondering where to start when it comes to offering a premium vitamin/supplement line—one that you will place an "Our Pharmacist Recommends" sign on? Here is a list of the basic items you should carry to get you started. These should fit easily on one 4-foot shelf.

    Biotin 10,000 mcg
    Hair and nail supplements
    B-12 Methylcobalamin liquid or lozenges
    B-12 gummies
    B-Complex soft gels (phosphate salt)
    Vitamin C 500 mg with rose hips
    Vitamin C 100 liquid drops
    Vitamin C gummies
    CoQ10 100 mg and 400 mg
    Vitamin D3 liquid 10,000 IU
    Vitamin D3 soft gels
    Vitamin D3 gummies
    Vitamin D 400 IU drops for babies
    Bone support = Calcium w/magnesium
    Magnesium Glycinate
    Omega 3

* LIVE!! Gabe-Led Profit Building Seminar *

LAST CHANCE! Learn Easy, No- or Low-Cost Ways to Transform Your Front End Next Saturday in Dallas

It doesn't take an expensive renovation to transform your front end into a profitable powerhouse. All it takes is dedicated staff, creative ideas, and a strong plan. Learn how to craft your success plan to attract new customers, keep them, and sell them more by registering for the Front-End Profit Building Seminar, sponsored by Good Neighbor Pharmacy, March 25 in Dallas or Oct. 13 in Orlando, Fla. Discover how to build better end-caps, create your own floor plan with minimal expense, explore new trends and niches, improve your curbside appeal, sell more private label, and become a better buyer and a superior seller. Register on-site for the March 25 program, or register online now for the Oct. 13 program. The program is designed for store owners, managers, and anyone who works in the front end. Special rates available for team members.

* More from Drug Store News *

Greater Number of Allergy Sufferers Turn to OTC Solutions

According to the research, approximately 28% of Americans in 2015 reported that they suffer from seasonal allergies, with the majority of allergy sufferers (60%) saying they choose OTC medicines alone as their preferred treatment method. This represents a 20% increase from 2009. Read more...

Not Enough Hip-Fracture Patients are Supplementing with Vitamin D, AAOS Finds

Less than half of the patients consistently took vitamin D supplements as recommended, while 35.6% took supplements inconsistently and less than 19% took no supplements. Despite well-developed guidelines and close follow-up in a clinical trial, a low proportion of elderly hip fracture patients are consistently taking vitamin D. Read more...

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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