November 12, 2016

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS from NCPA's Front-End Guru, Gabe Trahan *

5 Things Store Owners Need to Do Today to Be Ready for the Holidays

November, December, and January will be busy for a number of reasons. Not only is it holiday season, it is also peak season for the flu, winter colds, dry skin, and rheumatoid arthritis flare-ups. Click here for the five tasks you can complete today to get a jumpstart on busy season.

Tips on Selling Boxed Holiday Cards

Traditionally, you will see boxed cards start to sell earlier in the holiday season than single cards as people who purchase a boxed card assortment tend to plan ahead. Conversely, boxed cards will slow in sales later in the season; single cards will sell right up until closing time the night before the actual holiday. How's your inventory? The latest One-Pager Tip from Gabe reviews the secrets to profitably inventorying and selling boxed and single holiday cards. Read it today and get your holiday cards out on the shelf if they aren't already...Christmas is only six weeks away!

3 End-Cap Ideas for November

Running out of ideas for a themed end-cap this month? Here are three ideas (don't forget the SIGN!):

  • Healthy Skin All Year End-Cap featuring sunscreen, vitamins, moisturizers, and/or bottled water. November is Healthy Skin Month.

  • Quit Now End-Cap featuring smoking cessation products, literature, and signage for the Great American Smokeout on Nov. 17.

  • GERD Awareness End-Cap featuring OTC digestive health items—brand name, private label, or both—for GERD Awareness Week Nov. 21-27. Double-face the products and make sure the end-cap is well stocked with inventory.

* Great Resources Available from NCPA *

New Year, New Profits

NCPA has created a comprehensive, 14-month planner to help pharmacies of any size boost front-end profits and manage a better business. Your Daily Pharmacy Planning Guide is chock-full of 365+ tips and advice on everything from seasonal end-caps to promotional signs to inventory management recommendations and more. Discover special theme-month marketing opportunities and access reminders to prepare for upcoming holidays. It's like having expert front-end help in your store every day for the low price of only $29.95 for NCPA members ($49.90 for nonmembers)! Guide owners also receive exclusive invitations to FREE quarterly webinars with NCPA's Gabe Trahan on how to use the Guide effectively. Order today and start your holiday season and the New Year off on a successful foot.

Attract New Customers to Your Pharmacy With These New Products on Front-End Marketplace

One website is all you need to find unique and distinctive front-end products to sell at your pharmacy. NCPA's website is your front-end connection to products that help you stand out from the competition. From skin care to pet care to snacks and more, you will find the kind of niche products that your customers are looking for and most of which you cannot find through your drug wholesaler. Plus, NCPA has negotiated special discounts for you with many of these vendors. New sterile adhesive bandages from Blendages, specially designed for the most common skin tones of people of color, and hair care, nail care, nutritional supplements, and skin care products from ELON Essentials just added. (Tip: Try out a sample of an ELON Essentials product for FREE before ordering for your store!)

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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