October 8, 2016

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS from NCPA's Front-End Guru, Gabe Trahan *

You Should Still Be Marketing Flu Shots

A lot of patients are just now starting to think about their annual flu shot, and the CDC recommends individuals get a flu shot before the end of October so they are immunized before flu season starts. Are you still marketing your immunization services? Remind customers about what you offer on your social media accounts, website, IVR, and via in-store and exterior signage.

Boosting Your Vitamin and Supplement Sales

Every fall and winter there is an increase of the number of people turning to vitamins and supplements to get them though the busy holiday season and the change in weather. Boost your inventory and create signs focusing on your recommendations for the following: multivitamin with iron; multivitamin without iron; omega-3; vitamin D; vitamin C, sugar-free C, and time-release C; B complex; vitamin B12; Echinacea; and zinc lozenges. During this time of year, people are looking for support in dealing with low energy, stress, and the threat of catching a cold. Place your vitamin and supplement inventory order today.

Make sugar-free and/or gluten-free vitamins and supplements easy to buy. Have shopping baskets, handheld magnifying glasses, and plenty of light in and near your vitamin sections.

Prepare Now for November's American Diabetes Month

November may be three weeks away, but it is bursting with sales opportunities, and the time to prepare is now. First: identify and sign all sugar-free items in your store; look to add to your offerings by bringing in sugar-free chocolates and/or snacks. Place a sample of a shoe for diabetics in your foot care section and display socks for diabetics as well. Feature a multivitamin tailored for diabetic needs at all pick-up counters. Don't forget the signs!

Consider running the following promotions: Receive two free pairs of diabetic socks with the purchase of a pair of diabetic shoes. If you do not carry shoes, offer one pair of diabetic socks with the purchase of a multivitamin. Or, receive a free tube of hydrating cream for diabetics with the purchase of a pair of socks and a multivitamin. You could also put together a trick-or-treat bag of goodies for diabetics and hand them out Halloween weekend—sugar-free anything would be appreciated, as would samples of vitamins and/or skin creams.

* Great Resources Available from NCPA

Lagging Front-End Sales? Gabe to the Rescue!

Join NCPA for a one-day seminar Oct. 14 in New Orleans or Nov. 12 in Edison, N.J. (see website for 2017 dates) that gives you the know-how and tools to build store traffic, attract customers, and increase your front-end profits. Led by NCPA's Gabe Trahan, the Front-End Profit Building Seminar will cover topics including curb appeal, cross-merchandising ideas, inventory management tools, private label profit drivers, popular gifts, and more. See more than 500 slides of exterior enhancements, floor plans, end-caps, and merchandising ideas. Leave the seminar with an implementation tool kit you can start using immediately in your store. Register today and see your profits grow. Special rates for additional store team members, too.

They're Here!

NCPA has created a comprehensive, 14-month planner to help pharmacies of any size boost front-end profits and manage a better business. Your Daily Pharmacy Planning Guide is chock-full of 365+ tips and advice on everything from seasonal end-caps to promotional signs to inventory management recommendations and more. Discover special theme-month marketing opportunities and access reminders to prepare for upcoming holidays. It's like having expert front-end help in your store every day for the low price of only $29.95 for NCPA members ($49.90 for nonmembers)! Order today and start your holiday season and the New Year off on a successful foot. (P.S. - NCPA 2016 Annual Convention attendees can pick up a copy for only $20! You have to be in New Orleans to get it at that price...but don't worry, you can still register for the convention.)

* More from Drug Store News

CityMD Survey: More than Half of Millennials Not Planning to Get Flu Shot

The survey found that 42% of all American adults had no plans to get a flu shot, with 52% of 18- to 34-year-olds not planning to get vaccinated. This is compared to the 49% of 35- to 44-year-olds, 48% of 45- to 54-year-olds and the 38% of 55- to 64-year-olds who aren’t planning to get a flu shot. Read more...

Gerber Good Start Unveils Probiotic Formula Line

Gerber has announced a line of infant formulas with probiotics, making it the only brand to offer probiotics in all milk-based powder formulas. Read more...

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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