September 10, 2016

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS from NCPA's Front-End Guru, Gabe Trahan *

Halloween Inventory Reminders

It's time to place your Halloween candy order if you haven't already. Consumers typically buy Halloween candy in October, but to be noticed, you need to put it out by mid-September. Cut back on offering too many flavors and instead stock up on proven best-sellers like Reese's Peanut Butter Cups and mini Snickers, Hershey's, etc. All Halloween candy is not created equal! Resist buying equal amounts of all flavors/types.

How Are Your Vitamins Selling?

It's time to research the profitability of your supplement section. Are most of the vitamins you have on the shelf selling? Are they there to fill customers' needs, fill a planogram, or complete a vendor set? Are you offering choices of quality or choices of colored labels? Would 4 feet of one brand sell nearly as much as 8 feet of the same brand? Is the massive choice of vitamins paralyzing your customers' decision making? Consider a total section of 12 feet of vitamins: 4 feet of major brands such as Centrum, One-A-Day, etc., then 4 feet of an economically priced A to Z vitamin brand, and the remaining 4 feet of premium "our pharmacist recommends" vitamins. Less product, less explaining, and more sales per foot.

End-Cap or Rx Counter Idea: "Steps to Better Cholesterol"

September is Cholesterol Education Awareness Month and a great opportunity to highlight your favorite heart health supplements on an end-cap or pharmacy counter display. Consider featuring fish oil, psyllium, CoQ10, and/or garlic. Don't forget the sign! This is also a good opportunity to add heart health tips on your website and social media accounts.

* Great Resources Available from NCPA *

New Front-End Products Added to Marketplace—Attract New Customers

One website is all you need to find unique and distinctive front-end products to sell at your pharmacy. NCPA's website is your front-end connection to products that help you stand out from the competition. From skin care to pet care to snacks and more, you will find the kind of niche products that your customers are looking for and most of which you cannot find through your drug wholesaler. New seasonal toys and gifts from Opportunities, Inc. and Recovery skin relief creams from NovaGenesis just added!

SPECIAL SALE! Save $5 on your 2017 Daily Pharmacy Planning Guide if You Pre-Order by Sept. 12

Start 2017 off on the right foot—NCPA can help with Your Daily Pharmacy Planning Guide! This planner features 365+ tips and reminders, just waiting to be put into action and waiting to make your life a little less stressful and lot more profitable in 2017. Pre-order your copy of the 2017 Daily Pharmacy Planning Guide by Sept. 12 at a SPECIAL SALE PRICE of only $24.95 (includes shipping) via NCPA's website or by calling 1-800-544-7447 (Guide runs December 2016 through January 2018). NCPA Annual Convention attendees can pick up a copy of the Guide for the low price of only $20—but you have to be at the convention to get it! Guides will be shipped in November. INCLUDED: All Guide purchasers can participate in FREE quarterly webinars with front-end expert Gabe Trahan on how to use the Guide successfully.

* More from Drug Store News

Beauty Category Review: Oral Care—September 2016

In this report, DSN examines what's trending now overall in oral care, as well as in-depth sales activity in the toothpastes category, highlighting new products that are shaking up the beauty aisles. Read more...

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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