August 20, 2016

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

Hear Gabe Live!

The NCPA Annual Convention has expert and peer-led programing from beginning to end to help you grow your business, including your front end. CLICK HERE to see the Gabe Trahan-led programming, then CLICK HERE to register to attend this year's better-than-ever NCPA Annual Convention, Oct. 15-19 in New Orleans.

Realize Your Front-End's Full Potential

In addition to the tips and advice posted in this newsletter, consider attending one of Gabe's Front-End Profit-Building Seminars, sponsored by Good Neighbor Pharmacy, on Oct. 14 in New Orleans, Nov. 12 in Edison, N.J., or Feb. 17 in Orange, Calif. For 10 hours, you will receive concrete, usable tools that will make a difference in your business right away, such as easy fixes to create curb appeal, floor plan and cross-merchandising ideas, inventory management advice, and marketing guides. Leave the seminar with an implementation tool kit you can start using immediately in your store. Register today and see your profits grow.

* TIPS from NCPA's Front-End Guru, Gabe Trahan *

Flu Season Inventory Reminders

It's time to start stocking up on cold and flu prevention and relief items. You should have at least two months' worth of lip balm, facial tissue, throat lozenges, thermometers, vitamin C, and prevention and relief products. Having only one of each item on the shelves increases labor costs and risks running out of essential items. Read the latest tip on preparing for the 2016-17 flu season and find merchandising and marketing ideas you can easily implement in your own pharmacy.

End-of-Summer Reminders

Have you and your staff completed the following?

Posted your Labor Day weekend store hours on your entrance door, pharmacy counter, website, and social media accounts.

Adjusted your employee schedule to prepare for a busy Friday, Sept. 2 and Tuesday, Sept. 6.

Checked deadlines for placing Labor Day weekend orders with your wholesaler and other vendors.

Ordered enough product to create a holiday weekend "Road Trip Needs" end-cap featuring products such as snacks, water bottles, pain relievers, bug sprays, sunscreen, and lip balm with SPF.

Hung up your flu shots banners and signs (no place to hang it? Tie it to your car.).

Looking for a New Niche? Help Young Readers

A community pharmacy in Vermont created a new, unique niche in its store with educational books for preschoolers and young readers. Consider offering something similar in your pharmacy with "School Zone," "A to Z," "Golden Books," and other popular series. Check out Gabe's Gallery for other merchandising ideas.

* Great Resources Available from NCPA *

SPECIAL SALE! Save $5 on your 2017 Daily Pharmacy Planning Guide if You Pre-Order by Sept. 12

Start 2017 off on the right foot—NCPA can help with Your Daily Pharmacy Planning Guide! This planner features 365+ tips and reminders, just waiting to be put into action and waiting to make your life a little less stressful and lot more profitable in 2017. Pre-order your copy of the 2017 Daily Pharmacy Planning Guide by Sept. 12 at a SPECIAL SALE PRICE of only $24.95 (includes shipping) via NCPA's website or by calling 1-800-544-7447 (Guide runs December 2016 through January 2018). Guides will be shipped in November. INCLUDED: All Guide purchasers can participate in FREE quarterly webinars with front-end expert Gabe Trahan on how to use the Guide successfully.

New Front-End Products Added to Marketplace—Attract New Customers

One website is all you need to find unique and distinctive front-end products to sell at your pharmacy. NCPA's website is your front-end connection to products that help you stand out from the competition. From skin care to pet care to snacks and more, you will find the kind of niche products that your customers are looking for and most of which you cannot find through your drug wholesaler. New all-natural deodorants from American Provenance just added. (Plus, you can try a free sample before ordering!)

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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