July 23, 2016

Produced in collaboration with Drug Store News


News, products, marketing and merchandising tips for the
front end of community pharmacies



Hear Gabe Live! The NCPA Annual Convention is packed with expert and peer-led programing to help you grow your business, including your front end.


* TIPS from NCPA's Front-End Guru, Gabe Trahan *


Time for a Front-End Reality Check

When most store owners are asked what their percentage of OTC sales to total store gross sales is, typically the answer is 10 percent. In all cases it is not 10 percent. For an accurate number, we have to look at what is considered OTC. In a perfect world with no big box stores or dollar stores nibbling away at your front-end sales, 10 percent would be a reasonable figure, but in this world, at least 7 percent is realistic. A One-Pager Tip from Gabe shows you how to understand, verify, and unlock front-end sales opportunities through better inventory management.

To-Do List Item: Order Banners for Flu Shots

Order your flu shot banners and signage now to be prepared for the start of flu shot and immunization season in August and September. A simple message like "Flu shots available here!" will do the trick. In addition, check the area for administering flu shots and immunizations—is it clean and clutter-free?

Quick Check

It's hot outside and people are hitting the beach or the pool to cool off. How's your stock of water-resistant sunscreen? Don't forget the sign...

Try Before You Buy! Free Samples Available from Some Front-End Marketplace Vendors

A number of Front-End Marketplace vendors are offering you a chance to try out their products to see if they would be a right fit for your pharmacy. Don't pass up this opportunity to sample the unique goods offered through Front-End Marketplace—we're sure you'll find the products to be welcome additions to your front end. NCPA's website frontendmarketplace.com is your front-end connection to products that help you stand out from the competition. From skin care to pet care to snacks and more, you will find the kind of niche products that your customers are looking for and most of which you cannot find through your drug wholesaler. Try some free samples today.


* More from Drug Store News & HRG *


Survey: Back-To-School Shoppers Will Spend More, But Wisely

Parents making back-to-school purchases are willing to open their wallets, if the price is right. More than two in five (42%) said that they plan to spend between $100 and $500 per student this fall. Another 12% plan to spend more than $500 on back-to-school merchandise for each child. Read more...

Growth Across 'Natural OTCs' Outpacing Overall OTC Growth

More and more consumers are in search of "natural" solutions to their ailments, including both homeopathic remedies and supplements supportive of a healthier lifestyle, Kline Market Research noted in its latest study, Natural OTCs: Impact of non-drug products on the U.S. OTC market, which was released Monday. Read more...

Find Out What Advertising is Working

Investing in advertising for your store can be intimidating. It's a substantial spend of money and the results you may get are unpredictable. While advertising is a marketing tactic that is meant to spread awareness by reaching a large number of people with your message, there are some action items you can add to better track the reach and effectiveness of your placement. Read more...

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News




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