June 4, 2016

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS from NCPA's Front-End Guru, Gabe Trahan *

The Magic of Selling Father's Day Cards

Think you can't successfully sell your stock of Father's Day cards? Think again. The key to a successful greeting card department is...keep the cards straightened and in the proper category, and have the appropriate envelope with every card. That's it. Doesn't sound like magic? It is, and it's rare. For more advice on maximizing your greeting card profit this Father's Day, June 19, read last year's One-Pager Tip from Gabe—the content is still relevant today.

Summer Healin' End-Cap Idea

More time outdoors in the summer brings more chances for insect bites, poison ivy/oak/sumac rashes, and bruises. Build a "Bumps, Bites & Bruises Headquarters" end-cap featuring private label itch relief items, bug sprays, tick repellents, tick removers, poison ivy relief, hydrocortisone, and bandages. Add a sign! Idea: "Better to have and not need than need and not have."

Nobody Likes Leftovers, Especially When It Comes to Fashion

Sunglasses are a fashion item and a form of eye protection. When the display rack is kept clean, has at least two mirrors, and doesn't look picked over, the display can be a steady, year-round source of revenue. Read more tips for keeping your rack well-stocked and selling throughout the year.

New Front-End Products Added to Marketplace—Stand Out from the Competition

One website is all you need to find unique and distinctive front-end products to sell at your pharmacy. NCPA's website frontendmarketplace.com is your front-end connection to products that help you stand out from the competition. From skin care to pet care to snacks and more, you will find the kind of niche products that your customers are looking for and most of which you cannot find through your drug wholesaler. New vitamin and supplement products from DaVinci Laboratories of Vermont just added!

SPECIAL SALE! Only $15 for 8 Months of Front-End Tips in a Daily Planner

It's never too late to get a jumpstart on your profits. Wouldn't it be great if, every day for the rest of the year, someone whispered a tip on how to improve revenue and relieve stress? NCPA can grant your wish with Your Daily Pharmacy Planning Guide! This planner features 365+ tips and reminders, just waiting to be put into action and waiting to make your life a little less stressful and lot more profitable. Order your copy of the Daily Pharmacy Planning Guide at a SPECIAL SALE PRICE of only $15 (includes shipping) via our website or by calling 1-800-544-7447 to see sales surge for the next eight months (Guide runs through January 2017).

INCLUDED: All Guide purchasers can participate in FREE quarterly webinars with front-end expert Gabe Trahan on how to use the Guide successfully. The next webinar is scheduled for June 22order your copy of the Guide today to join this exclusive webinar and learn how to better merchandise and plan for the summer months (webinar invitation to follow).

* More from Drug Store News & HRG *

Stock OTCs that address side effects top-selling prescription drugs can cause

Many side effects can be treated by over-the-counter (OTC) solutions in your store that you can recommend. You can direct your patients to these remedies after you counsel them about their prescription. Your patients will be appreciative that you thought about their entire well-being and not just about their prescription needs. Read more...

Report: J&J to revamp baby as shift to natural continues

As much as 25% to 30% of supplier and retail innovations will be centered around fresh, local, organic, natural and health products—something he called the "FLONH" effect. Read more...

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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