May 14, 2016

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS from NCPA's Front-End Guru, Gabe Trahan *

New Front-End Products Added to Marketplace—Stand Out from the Competition

One website is all you need to find unique and distinctive front-end products to sell at your pharmacy. NCPA's website is your front-end connection to products that help you stand out from the competition. From skin care to pet care to snacks and more, you will find the kind of niche products that your customers are looking for and most of which you cannot find through your drug wholesaler. New products from Zollipops and Truth Bar just added!

Bye Bye Bugs End-Cap

Worries about mosquito-borne viruses like Zika and West Nile continue to increase, and consumers are already seeking protection. The time is NOW to prepare your counter and/or end-cap with insect repellent and itch-relief solutions. Offer a variety of products, including all-natural repellents (looking for one to stock? Healing Tree manufactures an all-natural repellent spray—find it on Inventory enough insect repellent to last you at least three months. The bigger the display, the greater the sales. If you have the space and inventory, create an end-cap in a prominent location and set it up at least one week before the Memorial Day holiday weekend. Consider adding tick repellent and fine-tipped tweezers (May is Lyme Disease Awareness Month). Add a sign! Bonus: Add bug bite prevention tips to your social media accounts and website; the Centers for Disease Control and Prevention has a helpful bug bite prevention webpage.

Memorial Day Weekend Reminders

Hang a sign stating your Memorial Day weekend store hours on your entrance door, Rx drop-off and pick-up counters, and your checkout counters; update your social media accounts and website with your holiday hours as well. Attract holiday travelers with an end-cap or display of sun protection products and travel-size items. Add a message to your exterior signage: "Save a Trip—Road Snacks Here!" (P.S.—PopCorners make great road trip snacks. Find them at

Mother's Day Greeting Card Sales Are Evolving

It is important to do your homework after every major selling holiday, like Mother's Day. Take notes about which items sold well in your store last week and which ones did not (greeting cards, gifts, chocolates, etc.). Even though Mother's Day is the third best-selling holiday for greeting cards, the market is evolving, and selling the same old cards isn't going to cut it anymore. The content in last year's One-Pager Tip is still relevant and will walk you through the steps you and your staff should be taking this week to ensure you order the right type of greeting cards and the right amount of cards for next year.

Restock Your Card Racks

By now, Mother's Day greeting cards should be removed from racks and Father's Day cards should be out. Be sure you have some graduation cards on hand. Fill any holes in your greeting card racks with boxed chocolates, photo frames, party napkins, or gift bags. Tip: Dads like chocolates, too!

* More from Drug Store News *

Summer Olympics to boost interest in tape, wraps

Mark your calendars, because on Aug. 5 the world will be tuning into coverage of the 2016 Summer Olympics in Brazil, and shortly thereafter millions of weekend warriors and fantasy athletes will be looking on drug store shelves for the latest kinesiology tape or copper compression wraps to either relieve the aches and pains generated by pick-up basketball games or beach volleyball tournaments, or to prevent sore muscles in the first place. Read more...

Prestige Brands brings probiotics and electrolytes together in latest Little Remedies product launch

"Little Remedies Probiotic Plus Electrolytes is the first complete solution for parents to help support their baby's digestive health and hydration with a probiotic and electrolytes in one convenient packet," stated Barry Cohen, director innovation at Prestige Brands. Read more...

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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