April 30, 2016

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS from NCPA's Front-End Guru, Gabe Trahan *

Looking for a Unique Front-End Product for Your Pharmacy? Start Your Search Here

One website is all you need to find unique and distinctive front-end products to sell at your pharmacy. NCPA's new website frontendmarketplace.com is your front-end connection to products that help you stand out from the competition. From skin care to pet care to snacks and more, you will find the kind of niche products that your customers are looking for and most of which you cannot find through your drug wholesaler. Discover items from vendors such as ClearPop for Rapid Earache Relief®; DRYPro; Healing Tree; One Minute Manicure; PopCorners; Rosewood Pet; and Snoozies. New products added regularly!

May is the Biggest Month of the Year

May is the new December. As far as revenue goes, May has more opportunity for out-front sales than any other month of the year. May also offers inspiration to craft your social media and website content, advertising ideas, and end-cap themes. The latest One-Pager Tip from Gabe tells you how to capitalize on May's themes with greeting cards, advertising, and health-related products.

Last-Minute Mother's Day Reminders

Mother's Day is Sunday, May 8 and is typically a last-minute shopping holiday. Hang signs throughout your store and especially in your greeting card section reminding customers about the date. Next week, straighten your greeting card section every day through May 8. Create a display or end-cap of Mother's Day gift items. Think pampering: dark chocolates, premium skin care, shower/bath gels and soaps, candles, and scarves. Does your pharmacy offer gift certificates? Make a sign and suggest them as a gift for Mom. If your store is open May 8, consider offering all mothers shopping at your store that day a flower.

Celebrate Grads

Graduation season is getting underway at high schools and colleges across the country. Congratulate graduates from local schools on your exterior signage. Check your inventory of graduation greeting cards and fill any holes with photo frames, party napkins, and gift bags.

Checklist of Summer Must-Haves

Do you have these items on hand in your front end? If not, it's time to place an order:

Lip balm with UV protection located near drop-off, pick-up, and checkout counters.

Sunglasses rack full, cleaned, and signed: "Protect your eyes and look good."

Display of children's sunglasses. Add a sign: "Protect those young eyes!"

High SPF sun protection for children, adults, and specifically ones for the face.

Natural relief options for sunburns: cold packs, witch hazel, Aveeno bath treatment, and aloe.

Sunburn relief: Solarcaine.

Poison ivy relief: Tecnu, Zanfel, and Burt's Bees Poison Ivy Soap.

If located on the East Coast: tick remover for people and animals.

No fewer than six on hand of an itch relief product (example: Benadryl Spray Extra Strength). Add a sign: "One for home and one for travel."

No fewer than six on hand of a triple antibiotic ointment or cream product (example: Neosporin).

* More from Drug Store News *

2015 New Product Pacesetters list

Nexium 24HR topped IRI's 2015 New Product Pacesetters for non-food products, taking in $270.6 million in first-year sales. When it comes to non-food products, 20% of consumers actively seek new home care products that are good for the environment, and 17% look for beauty products that offer anti-aging benefits, according to survey results. Read more...

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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