News, products, marketing and merchandising tips for the
front end of community pharmacies
* TIPS from NCPA's Front-End Guru, Gabe Trahan *
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Valuable Resource Guide on Recommending Supplements
Learn how to be confident and remain a trusted health care professional when recommending dietary supplements to your patients with a helpful guide from the Council for Responsible Nutrition. The guide provides tips on discussing supplements with patients while staying compliant with existing FDA and FTC laws. Start your patient conversations today!
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Pivoting from Easter to Mother's Day
Now that Easter is over, it's time to focus on the next big selling holiday: Mother's Day. All Easter cards should be taken down and either stored for next year or sent back to the vendor. Place Easter candy at 50 percent off for the next week, then take it off the shelves and donate or toss it. Mother's Day greeting cards should be out now. (Need to fill holes in your greeting card racks? Boxed chocolates fit nicely. Consider wrapping a few boxes in nice paper and ribbon for easy, grab-and-go gifts.) Most importantly, take notes about your Easter sales. What was your busiest day last week? What should you buy more of or less of? Take good notes.
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Stress Relief = Sales
April is Stress Awareness Month and a good opportunity to generate front-end sales. Create an end-cap of stress relief items available in your pharmacy, such as aromatherapy, candles, stress balls, bath salts, shower gels, teas, massage oils, vitamins, etc. Make sure your display is well-signed and well-stocked. You can also find ideas, resources, and downloadable signs/fliers on the U.S. Department of Health and Human Services' website.
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End-Cap Idea: Bee Aware of Bugs
A mild winter + a warm spring = a bonanza crop of bugs! Now is a good time to stock up and build an end-cap of traditional, natural, and herbal insect repellents. Get that companion sale by cross-merchandising insect bite and sting remedies. Purchase clip strips and fill them with After Bite. Remember, good signage is a must.
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Don't Forget
Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!
This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.
"Profit Makers" is produced by NCPA in collaboration with Drug Store News
 
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