January 8, 2016

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS from NCPA's Front-End Guru, Gabe Trahan *

January is National Bath Safety Month

If you carry bath safety products, this is a good opportunity to draw attention to your product selection and take advantage of a cash sale. Ensure your bath safety category is easy to find: from your main entrance, enter your store and notice how obvious it is you have a Home & Bath safety Headquarters. If you have to hunt for it, it's time to reposition it. Create an end-cap near the pharmacy featuring your product selection (one of each item assembled, priced with string tags) and be sure to include a sign with your display. Also include imagery on your store website showing what bath equipment looks like assembled.

Winter is Here

'Tis the season for nor'easters and major snow and ice storms. Stock up on storm supplies for your store and assign someone to shovel, spread ice melt, sand, or salt regularly, and keep the floor dry. Don't forget to take good notes of how cold snaps and storms affected your monthly sales. You will find those notes handy for next year and for future storms.


Prepare for an after-the-holidays spike in customers seeking cough & cold relief. Boost your inventory of popular OTC cough & cold items, lip balm, hand sanitizers, lozenges, and moisturizers.

Valentine's Day Is on Its Way

A store that has the best chance for a profitable Valentine's season will be the store that relies less on Valentine's items and more on everyday merchandise to create sales. In almost every case, specific Valentine's merchandise needs to be discounted the day after the holiday—limiting opportunities to generate a profitable Valentine's season.

Walk through your entire store and identify non-Valentine's themed items and remerchandise them as Valentine's gifts. Use signage, repositioning and basic decorations to emphasize these items. Ideas to get you started: vitamins, fashion canes, premium skin care, photo frames, and lift chairs.

Resolve to Boost Your Front-End Sales This Year

NCPA can help with our comprehensive, 14-month planner to help pharmacies of any size boost front-end profits and manage a better business! Your Daily Pharmacy Planning Guide is chock-full of 365+ tips and advice on everything from seasonal end-caps to promotional signs to inventory management recommendations and more. Discover special theme-month marketing opportunities and access reminders to prepare for upcoming holidays. It's like having expert front-end help in your store every day for the low price of only $29.95 (NCPA members)! Order today and kick off 2016 on a profitable foot. Quantities are limited—don't be left out.

* Category Reviews from Drug Store News *

Promotions, Price Increases Stir Up Vitamins

In the vitamin category, private label leads the one- and two-letter segment, with $425 million in annual dollar sales, according to the latest Promo Watch report from Drug Store News, Competitive Promotion Report and IRI.

OTC Category Reviews: Diet and Weight Loss

DSN senior editor Michael Johnson examines the sales activity in diet and weight loss, and VMS categories, highlighting new products that are transforming OTC in this multi-page report.

Consumables Category Reviews: Healthy Foods

In this report, DSN examines in-depth sales activity in the healthy snack category, highlighting new products that are shaking up the consumables aisle.

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame and Gabe's Gallery contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access the first of several staff training videos that we'll be rolling out over the coming months. These videos will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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