November 2, 2019

News, products, marketing and merchandising tips for the
front end of community pharmacies

* Gabe's Tips: *

Deck the halls...later!

Decorating the store for the Holidays is too much fun, it can distract rookie merchandisers from doing their job. Seasoned merchandisers realize that merchandising end-caps, counters, seasonal isles, and gift departments comes way before hanging garland along the pharmacy bench. Merchandise to meet your customers' holiday and cough & cold seasons needs first, then decorate sparingly.

No-pain November

November is the month that most stores will update their pain relief department. Use your discretion in making room to cross merchandise all-natural remedies for pain and better sleep, and homeopathy (if you carry it). Consider purchasing a sign holder that you can place on the top cap of your fixture with a sign that promotes your CBD lines.

Painless Planogram

Speaking about being a pain. The typical planogram for the pain category is 7 shelves high, (counting the base shelf). If your fixture is 54" tall or even 60", it is still going to be a tight fit so here is how to save some time. Before you start reloading all the shelves, place the top shelf at the very top-notch, then working from the bottom, use one of the tallest items that will go on each of the shelves as a measure for minimum height. If you are fortunate enough to have a bit of extra space at the top, then all you have to do is move the empty shelves to even off the space. Now you are free to place the remaining product back on the shelves.

Merry Memories

How did your box chocolates sell last Christmas? What was the best-selling stocking stuffer? What is the one thing you will not reorder? Make it easier for yourself to remember next year, download the Christmas worksheet by going here, and take relevant notes on what works and what doesn't this year.

Lifting Spirits

Are you selling lift chairs for cash? Here is a tip from my friend Steve F. Post a coupon on your Facebook page and pharmacy website offering a savings on lift chairs. If you deliver, then mention that you can have the chair delivered for Christmas.

If you can't sell it, you shoulda put a bow on it, ho, ho, ho.

Que Beyonce's Single Ladies. Instead of discounting a slower-moving gift item, place a gold bow on them. This little trick is called "adding perceived value." Gold bows have been known to help sell things from dated perfume to a cheap bottle of wine. Give it a try! Go one step further and place the gold-bowed items on the checkout counter, no need to discount. Be patient, most of the items will go three days before the holiday.

How NICE is your pharmacy?

NICE Award season is back! Did you make some changes or do something new that would make your pharmacy a winner? The NCPA Innovation Center is once again looking to spotlight the best of community pharmacy branding and marketing—the innovations and redesigns that have made promotions more effective and patients' experiences more rewarding. Applications are due December 1st. Find out more here.

* Vendor of the Month *

An Elemental Steal

Four Elements Organic Herbals are the featured vendor for November. Their teas are produced from freshly harvested, handpicked herbs. This month buy 4 cases and get a 5th one FREE! Go to Front-End Marketplace to claim this deal and stock up for the holidays – they're a great gift idea.

Front End Resources for NCPA Members

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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