October 20, 2018

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS From NCPA's Front-End Guru, Gabe Trahan *

Got Unna boots in your wound care section?

Many members in the audience that attended this year's NCPA Annual Convention session on wound care agreed with panelist Rick Hogle, RPh that adding an Unna Boot to wound care and or first aid department is a good idea. Unna Boots are used to treat edema, ulcers, and sores; the boot offers an attractive profit margin and, in many cases, is hard to find.

Creative post card idea

While attending the marketing CE session, Pat Monaco made a great suggestion of creating a postcard with a photo of a person on the front smiling while being shocked or blown away. The back of the mailing piece would have the message something like this: This is how one feels when your pharmacist actually talks to you. Feel this way by shopping your local community pharmacy. Brilliant!

Spray painting pegboard

During the pharmacy front-end refresh session, Jessica Ayres of Pickerington Pharmacy proved that you could indeed rejuvenate your store by spray painting the pegboard backing of your fixtures! And Hugh Chancy surprised us all by sharing how elegant his store looks with freshly spray-painted black ceiling tiles! Who knew? Beautiful. See them here.

Here's a puzzle for you

During the Shoot the Breeze session following "The Riches are in the Niches" session, Samantha Kelly, RPh owner of both Kapler's Pharmacy and Medicine Solutions compounding pharmacy was bombarded with questions about Zen Puzzles! Samantha says she leaves a puzzle out for customers to explore and some won't leave until the puzzle is completed! She, of course, is more than happy to sell customers a puzzle to take home.

Goody bag goody

Big hit found in the goody bag for those who attended the "All About Your Business" breakfast was a pack of "Eyes" from ToGoSpa. Fast acting gel pads to aid stressed, tired and aging eyes and skin. This is going to be a great stocking stuffer and all year round seller. Check them out at frontendmarketplace.com

Be there live next year

These are just a small sample of the tips that are shared from Gabe and among peers when you join the live discussion at an NCPA Convention. Add the dates for NCPA 2019 to your calendar now... October 26-29, 2019 in always sunny San Diego, California. See you there!

It's a Profit Makers tip every day

Sharpen your competitive edge with the Daily Pharmacy Planning Guide to boost profits and manage a better business year-round. The Guide starts in December 2017 and takes you through January 2019. A must-have item for any pharmacy owner and perfect for ANY size pharmacy!

* Front-End Marketplace Vendor of the Month *

Save on a Great Starter Kit from ELON

Be the hero for your patients battling splitting, cracking and brittle nails by stocking ELON's unique line of nail care & hair products. Order today – ELON COMPLETE Nail & Hair Starter Kit with free shipping. This kit, priced at $180 (regularly $242), includes everything you need – free samples, brochures, displays and a free referral network from dermatologists and podiatrists across the U.S. Great products, including stocking stuffer ideas can be found on NCPA's frontendmarketplace.com.

Front End Resources for NCPA Members

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

Stay Connected
facebook twitter google+ youtube  


Note: This message was distributed from an email account used for sending messages only. The inbox associated with this email account is unattended. Please do not reply to this message.

We welcome your comments at info@ncpanet.org.

National Community Pharmacists Association
100 Daingerfield Road, Alexandria, VA 22314
703.683.8200 - 703.683.3619 fax
Copyright © National Community Pharmacists Association.
All Rights Reserved.

To unsubscribe from emails like this but continue to receive important updates about community pharmacy issues, click here to manage your subscription preferences.

To unsubscribe from all NCPA emails, including alerts on developments impacting community pharmacies, click here.