May 19, 2018

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS From NCPA's Front-End Guru, Gabe Trahan *

Better to have it and not need it than to itch for it and not have it.

May is a popular month to review and reset the first aid section. Tweak your planogram to create additional room for sunburn treatments, poison ivy/oak remedies and tick removal tools for pets and humans. There is a noticeable upswing in interest for more locally produced remedies and all-natural, organic approaches for treating damaged skin. When it comes to poison ivy/oak check your inventory for the somewhat pricey but effective Zanfel product, along with an ample supply of the generic to the brand. Do your customers a favor by making the Zanfel types of products easier to locate than the generic calamine lotion. The product categories mentioned in this tip also lend themselves to be crossed merchandised on or near pick-up, drop-off, and cash counters. A timely theme for an end-cap would be a "Skin Repair center" merchandised with dry skin and insect bite treatment and sunburn relief. Adding a power wing/sidekick display with tick remover tools would complete the display.

Refill! Do not throw away!

Cardboard displays have always been thought of as a display option that when the product has sold down to a few pieces, the display is discarded. Time to change that age-old habit! If the display did its job in attracting sales simply refill it with the product! (I know, it sounds like a no-brainer.) Write the following on the back of all counter and or successful floor displays: Do not throw away. Refill reordering from ________. The back of the display should have clear instructions on how to easily reorder to refill the winning display.

Social Media Tip

The more informative your website/facebook page becomes, the better chance that customers will continue to return to your sites. Post this tip on caring for seamless socks for sensitive skin and those with diabetes on your social media sites. (Quote with reference below.)

"It is generally recommended to wash your diabetic socks in warm water without bleach and tumble dry on warm as you would with your delicate under clothing items. Do not attempt to wash and dry the socks in high heat thinking that you can kill the bacteria easier this way. The heat will cause the fibers such as wool and spandex to lose their elasticity and ruin your socks. If you want to make the most out of your socks, hand wash and air dry the socks."

Do you care about foot care?

The month of May is a time when merchandisers will consider revitalizing the foot-care planogram. Foot care is more than insoles, powders, and creams. Without expanding the physical size of the department, look for space in creating room for cross-merchandising opportunities. Contact your therapeutic shoe supplier and request two single shoe counter displays. Place one display on the top shelf of the foot care department. Rotate the 2nd display between prescription and front counters. Add a small sign that reads "Comfort and Care for your Sole." Do not put retail prices on the sign. In the peg section create room for seamless socks for sensitive feet and those with diabetes as well as compression socks and stockings. If room allows, merchandise single and multi-packs of the socks. If you have a fixture that allows shelving to go higher than 54" you may have room for a shelf specifically for orthotic shoes, slippers, and sandals. Here is an idea for a header sign that can be placed above the foot care section: "Protect Your Feet and Provide Maximum Comfort".

* Front-End Marketplace Vendor of the Month *

Consider this great counter display of RockTape

Jump on a trend that is on an upswing! RockTape is the world’s best kinesiology tape used to treat sports and non-sports injuries, including shin splints, plantar fasciitis, runner’s knee and back pain. Purchase the counter display; it will do the selling for you! No minimum amount required to place an order! Learn more and get merchandising tips here.

* Gift Show in Atlanta *

Free Hotel Night Offer Slipping Away

Add WOW to your front end, talk with NCPA's Gabe Trahan, AND enjoy a great perk of NCPA membership – one night's hotel stay for free! That's right ... NCPA members who attend the Atlanta International Gift Show (Gabe will be there July 11&12)… are eligible for one free night's stay, but you've got to claim your room by May 28. Morning huddles with other pharmacy owners, Gabe and superstar gift merchandiser/buyer Jonathan Oliver offer an opportunity to share great finds and insights. Attending the show is FREE, too.

* From Drug Store News and HRG: *

Rearranging furniture

Spring cleaning within a retail setting can be an important part of keeping store displays fresh and consumers and staff motivated. Rearranging the “furniture” provides the opportunity to enhance the overall layout, refresh fixtures and displays, and update the operation to enhance the shopping experience and bolster sales. Read more...

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

Stay Connected
facebook twitter google+ youtube  


Note: This message was distributed from an email account used for sending messages only. The inbox associated with this email account is unattended. Please do not reply to this message.

We welcome your comments at

National Community Pharmacists Association
100 Daingerfield Road, Alexandria, VA 22314
703.683.8200 - 703.683.3619 fax
Copyright © National Community Pharmacists Association.
All Rights Reserved.

To unsubscribe from emails like this but continue to receive important updates about community pharmacy issues, click here to manage your subscription preferences.

To unsubscribe from all NCPA emails, including alerts on developments impacting community pharmacies, click here.