April 21, 2018

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS From NCPA's Front-End Guru, Gabe Trahan *

Mother's Day gift items that don't need discounting after the holiday

Looking for a way your customers can show their love for Mom on Mother's Day? Check out Gabe's list of must-have gifts that don't require a discount sticker after May 13th.

And here is a great Mother's Day worksheet to track and take notes on this year's activity to help you prepare for next year. Using Gabe's worksheets makes remembering next year much easier.

Everything a customer sees tells a story

The next time you're at your store, take a moment to pause and look around inside and out. What do you see? I mean, really see? Dusty shelving, burnt out lights, dirty sidewalks – they all tell a story, and likely one you don't want your customers to hear. Read Gabe's latest tip on familiar story tellers for which you will want to be on the lookout.

Meet Gabe and grab a FREE hotel night

Add WOW to your front end, talk with NCPA's Gabe Trahan, AND enjoy a great perk of NCPA membership – one night's hotel stay for free! That's right ... NCPA members who attend the Atlanta International Gift Show (Gabe will be there July 11&12) ... are eligible for one free night's stay, but you've got to claim your room by May 18. Enjoy a cup of coffee and pastry at morning huddles while networking with Gabe and superstar gift merchandiser and buyer Jonathan Oliver. Attending the show is FREE, too. What are you waiting for?

Gabe's Quick Fix video minutes

The NCPA website Front End Overhaul section is filled with tips and the NCPAVids YouTube channel has many great videos for community pharmacies. Here are a couple short video tips from Gabe, NCPA's senior director of store operations and marketing ...

  • Don't let the size of your shelving determine the size of your section, see these easy-to-implement ways to put the right product in the right place.

  • Need quick, effective ideas for boosting sales in your cough and cold section? Here Gabe shares easy-to-implement ideas in Fine-Tune Your Cough and Cold Section.

* Front-End Marketplace Vendor of the Month *

Merchandising tips and free sample of DRYPro line

DRYPro Waterproof Body Protectors allow you to Shower, Bathe and even Swim with complete confidence! DryPro by Dry Corp, a high quality surgical rubber sleeve that fits over casts, bandages, Ostomies, PICC lines and prosthetics, offers complete waterproof protection. Its patented vacuum seal assures that a cast or bandage will remain dry, even when submerged in water. Learn more, get merchandising tips and order a free sample here.

* More From Drug Store News and HRG *

Health trends and vitamin trends tend to go hand in hand

Vitamins & Dietary Supplements has moved ahead of Digestive Health and is now the number two category in terms of dollar sales for independent drug. It contributes 11.65% of overall sales within independent drug categories. Read more...

Breakfast foods eye health, snacking

According to a recent DSM survey, when it comes to breakfast, 69% of consumers prefer healthy over cheap, 65% prefer healthy over tasty and 65% prefer healthy over indulgent. Read more...

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

Stay Connected
facebook twitter google+ youtube  


Note: This message was distributed from an email account used for sending messages only. The inbox associated with this email account is unattended. Please do not reply to this message.

We welcome your comments at info@ncpanet.org.

National Community Pharmacists Association
100 Daingerfield Road, Alexandria, VA 22314
703.683.8200 - 703.683.3619 fax
Copyright © National Community Pharmacists Association.
All Rights Reserved.

To unsubscribe from emails like this but continue to receive important updates about community pharmacy issues, click here to manage your subscription preferences.

To unsubscribe from all NCPA emails, including alerts on developments impacting community pharmacies, click here.