February 3, 2018

Produced in collaboration with Drug Store News

News, products, marketing and merchandising tips for the
front end of community pharmacies

* TIPS From NCPA's Front-End Guru, Gabe Trahan *

Love Your Valentine's Day Sales With These Last-Minute Reminders

  • Tidying Valentine's Day cards daily is a must. Assign a staffer to check the greeting card racks & gift section twice a day through Feb. 14.

  • I hope you're taking good notes about your Valentine's Day sales hits & misses. If you haven't started yet, there's no time like the present. My sales worksheet can help: bit.ly/valentinesworksheet.

  • Keep collecting your competition's sales flyers! They will give you a peek into what to expect for Valentine's Day sales next year.

  • Essential oils could be the new box of chocolates. Set up a combination gift of assorted oils and a diffuser to sell for under $50 — a great price point.

  • A pink, white, or red bow added to fragrances, candles, Warmies, or even lift chairs can make any item a Valentine's Day gift.

  • Keep the Valentine's Day theme going right up to and including Feb. 15. Make sure there are no Christmas candy leftovers to compete with Valentine's candy. Remember, discount Valentine's Day products only after the holiday.

  • Hold off displaying any St. Patrick's Day and Easter merchandise until after Feb. 15.

A Little Paint Can Do You Some Good

You do not have to own a combination store to enjoy the benefits of new and separate look. You can add character and interest by painting a wall or several walls an accent color. Consider changing the colors in the waiting area, consulting room, DME wall, nutrition section, leg health wall, diabetic support center, or the card and gift area. Read my full tip here.

Healthy Sales Ideas for February

Use this theme as an opportunity to market your heart health products to customers. Create an end-cap of heart-healthy products, such as omegas, fish oil, coenzymes, red yeast rice, and other vitamins. Place a red heart on the shelf next to any heart-healthy item in your store (CoQ10, aspirin, etc.). Create signs that read, "Look for the red heart and give the gift of health!" and place them throughout your store this month.

* Front-End Marketplace Vendor of the Month *

Free Shipping on Four Elements

The Front-End Marketplace Vendor of the Month for February is Four Elements. Organic herbal teas are great recommendations for your patients looking to warm-up and feel better. Four Element's organic teas are made from handpicked ingredients and include varieties such as Minus Sinus, Peppermint Nettle, and Peace, Harmony & Tranquility. Order through www.frontendmarketplace.com today and get FREE shipping on all orders over $100.

* NCPA Innovation Center's Front-End Overhaul *

Limited Copies Left of 2018 Daily Pharmacy Planning Guide — Get Yours on Sale

NCPA's 2018 Daily Pharmacy Planning Guide, with 365+ tips and reminders, can make your life a little less stressful and lot more profitable this year. Perfect for any size store, it's like having expert front-end help in your pharmacy every day. Order your copy of the 2018 Daily Pharmacy Planning Guide for the member sale price of only $19.95 — a savings of $10 (includes shipping) via NCPA's website or by calling 1-800-544-7447 (Guide runs through January 2019). Hurry — we only have a limited number of copies left. Start 2018 on a profitable foot!

* Upcoming Educational Opportunities *

Got Front-End Questions? Get One-on-One Answers at the Multiple Locations Conference

The NCPA Multiple Locations Conference Feb. 28 - Mar. 4, 2018 in the Fort Myers, Fla. area is your executive management conference for pharmacy growth. Attendees can take advantage of free one-on-one sessions to focus on your store with NCPA Innovation Center Senior Director of Store Operations and Marketing Gabe Trahan. Gabe can offer advice on re-design, niches, merchandising, or marketing. This opportunity is only available to conference attendees &mdas; sign up today and take advantage of this exclusive offer before spots fill up. Plus, you'll have access to sessions on implementing the primary care model, leveraging technology to meet the challenge of Amazon, empowering staff to get new revenue-boosting projects off the ground, and much more. Register now at www.ncpanet.org/multiplelocations.

Learn Easy, No- or Low-Cost Ways to Transform Your Front End at a 1-Day School

It doesn't take an expensive renovation to transform your front end into a profitable powerhouse. All it takes is dedicated staff, creative ideas, and a strong plan. Learn how to craft your success plan to attract new customers, keep them, and sell them more by registering for the Front-End Profit Building Seminar, sponsored by Good Neighbor Pharmacy, April 19 in Clark, N.J., Sept. 19 in Little Rock, Ark., or Oct. 5 in Boston. Discover how to build better end-caps, create your own floor plan with minimal expense, explore new trends and niches, improve your curbside appeal, sell more private label, and become a better buyer and a superior seller. Spots are limited—register now. The program is designed for store owners, managers, and anyone who works in the front end. Special rates available for team members.

Don't Forget

Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. Gabe typically posts a tip once or twice a day on his Twitter account — if you're on Twitter, give him a follow at @NCPAGabe. You can also find tips in Gabe's monthly column in America's Pharmacist. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!

This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you. Drop him a line at gabe.trahan@ncpanet.org with your questions, photos, best advice, and recommendations. What's selling well in your store? Let us know.

"Profit Makers" is produced by NCPA in collaboration with Drug Store News

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